Sign up for our popular daily email to catch all the latest EV news!
Porsche has reported a significant increase in the share of electrified vehicles sold in the first half of 2025, with a total of 144,991 vehicles delivered to customers worldwide. Of these, 58.1% were electrified, including 25.5% fully electric and 12.2% plug-in hybrids. The Macan model line saw the strongest growth among Porsche’s six model lines, with a 15% increase, while the Panamera also performed well with a 10.3% increase compared to the previous year.
Key Highlights
- 58.1% of vehicles sold were electrified, including 25.5% fully electric and 12.2% plug-in hybrids.
- Macan model line saw a 15% increase in sales.
- Panamera model line saw a 10.3% increase in sales.
- North America remains the largest sales region with 43,577 deliveries, a 10% increase.
- Overseas and Emerging Markets achieved a new all-time record with 30,100 deliveries, a 10% increase.
- Sales in Europe (excluding Germany) decreased by 8%, and in Germany by 25%.
- Sales in China decreased by 25% due to challenging market conditions.
The significant increase in electrified vehicles, particularly the fully electric Macan, highlights Porsche’s commitment to sustainable mobility and its strategy to meet the growing demand for electric vehicles. The Macan’s 15% sales increase underscores its popularity and the successful integration of electric powertrains into Porsche’s lineup.
North America
Porsche delivered 43,577 vehicles in North America, marking a 10% increase compared to the previous year. This is the strongest first half of the year in the region’s history, attributed to higher product availability and price protection due to increased import tariffs.
Overseas and Emerging Markets
The Overseas and Emerging Markets saw a 10% increase in sales, with 30,100 vehicles delivered, achieving a new all-time high.
Europe and Germany
In Europe (excluding Germany), Porsche delivered 35,381 vehicles, an 8% decrease from the previous year. In Germany, 15,973 vehicles were delivered, a 25% decrease. The decline in both regions is partly due to foreign price and catch-up effects from 2022.
China
In China, 21,302 vehicles were delivered, a 25% decrease. The decline is attributed to challenging market conditions, particularly in the luxury segment, and intense competition. Porsche is focusing on value-oriented sales to balance the market.
Outlook for the Second Half of 2025
Matthias Becker, Board member for Sales and Marketing at Porsche AG, stated, “We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our sales strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment.”
Sign up for our popular daily email to catch all the latest EV news!
