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In the first quarter of 2025, Porsche delivered 71,470 vehicles worldwide, with electrified models making up a notable 38.5% of sales—a significant rise compared to previous periods. This category includes 25.9% all-electric vehicles and 12.6% plug-in hybrids. Although global deliveries dropped by 8% from the same period in 2024, the company showcased strength in its Panamera and Macan models and saw impressive growth in North America, its largest market.
Key Highlights:
- Electrified vehicles accounted for 38.5% of total deliveries, with 25.9% all-electric and 12.6% plug-in hybrids.
- The Panamera saw a 27% increase in deliveries.
- The Macan, Porsche’s bestseller, recorded 23,555 deliveries, up 14%, with over 60% being all-electric.
- North America led with 20,698 deliveries, a 37% increase from last year.
- Global deliveries fell by 8% compared to Q1 2024.
- Declines occurred in Europe, Germany, and China due to various challenges.
The Macan stood out as Porsche’s top performer, with 23,555 units delivered—a 14% increase from the previous year. Over 60% of these were the all-electric version, highlighting its popularity in the electric vehicle segment. The Panamera also excelled, with deliveries rising 27% to 7,769 units. Meanwhile, the iconic 911 saw 11,390 deliveries, down 12% due to strong prior-year sales of the outgoing model and a gradual rollout of new versions. The 718 Boxster and Cayman models dropped 22% to 4,498 units, impacted by limited availability from European cybersecurity regulations. The all-electric Taycan held steady at 4,203 units, while the Cayenne fell 28% to 20,055 units, affected by a catch-up effect from 2024.
Regionally, North America shone with a 37% increase to 20,698 deliveries, boosted by resolved import delays. The Overseas and Emerging Markets grew 6% to 15,789 units. However, Europe (excluding Germany) saw a 10% decline to 18,017 deliveries, and Germany dropped 34% to 7,495 units, both hit by prior-year catch-up effects and regulatory constraints. In China, deliveries plummeted 42% to 9,471 units amid economic difficulties and Porsche’s focus on value-driven sales.
Looking forward, Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG, stated: “Porsche boasts a youthful and highly attractive product lineup. Customer demand remains solid, and we are investing in our brand and product portfolio to flexibly meet customer needs. By closely collaborating with our sales regions and adhering to our ‘Value over Volume’ strategy, we aim to align demand and supply effectively.” This reflects Porsche’s commitment to balancing electrification and market challenges in 2025.
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