Auburn Hills, Mich. – Ram Truck unveiled its all-new Ram 1500 REV battery-electric truck as part of its advertising campaign during the Big Game. The 60-second commercial, “Premature Electrification,” aired during the fourth quarter of the game and has been released on Ram’s social media channels. The commercial features Emmy-nominated actor Jason Jones addressing potential concerns about electric vehicles, such as range and power.
“Premature Electrification” aims to address the concerns of potential truck owners using humor and to let them know that Ram has listened to their feedback in preparation for the launch of the electric truck in 2024. The Ram 1500 REV will be the first in a lineup of electrified vehicles from the brand and will offer customers a range of options to fit their individual needs.
In addition to the launch of the Ram 1500 REV, the brand has also introduced the Rev Insider+ paid membership program. The program, which costs $100, provides members with exclusive access to events, news, and information about the electric truck and a chance to reserve a place in line for pre-order.
Ram’s commitment to electrification supports Stellantis’ Dare Forward 2030 strategic plan to provide innovative, clean, and affordable mobility solutions. The debut of the Ram 1500 REV continues the brand’s journey to redefine the pickup truck segment.