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Rivian has introduced its limited-edition California Dune vehicles, a desert-inspired upgrade to its R1T pickup and R1S SUV lineup. Announced on X and other social platforms, this launch showcases Rivian’s focus on combining electric performance with off-road capability.
Designed to tackle rugged terrains, the California Dune edition draws inspiration from the Golden State’s iconic deserts, offering a unique aesthetic and enhanced features for adventure enthusiasts. Starting at $99,900, these Tri-motor models blend style and function, catering to those seeking both luxury and durability in their electric vehicles.
Key Highlights
- Desert-Inspired Design: Features a new California Dune paint color and a two-tone interior with Sandstone and Black Mountain hues, complemented by durable, easy-to-clean floor mats.
- Off-Road Enhancements: Equipped with 20-inch All-Terrain wheels (available in matching California Dune or dark finishes), reinforced underbody shielding, and optional dark Maxtrax recovery boards for tough desert conditions.
- Powerful Performance: Boasts a Tri-motor powertrain delivering 850 horsepower and 1,103 lb-ft of torque, achieving 0-60 mph in just 2.9 seconds.
- Limited Availability: Production numbers remain undisclosed, but Rivian emphasizes its exclusivity, urging buyers to act quickly.
This release builds on Rivian’s reputation for innovation in the electric vehicle market, following a teaser campaign that hinted at a desert-ready variant. The California Dune edition enhances the second-generation R1 models, which have already earned accolades like a finalist spot in Green Car Reports’ Best Car To Buy 2025. Pricing reflects its premium positioning, with the R1T at $101,700 and the R1S at $107,700 (including a $1,800 destination charge).
Available for order now, this edition targets buyers who crave adventure without compromising on electric efficiency.
Rivian’s strategic timing coincides with its upcoming fourth-quarter earnings report, adding weight to this launch as a potential market booster. The company’s focus on desert extremes suggests a broader appeal to off-road enthusiasts, a niche Tesla’s Cybertruck also targets, though Rivian differentiates with its sleek, nature-inspired approach.
The California Dune edition’s blend of rugged utility and premium aesthetics positions it as a standout in the competitive EV landscape, reinforcing Rivian’s mission to inspire sustainable exploration.
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