Rove, a Southern California-based developer of full-service electric vehicle charging centers, has opened its second location at 2666 Harbor Blvd. in Costa Mesa, California. The facility features 40 DC fast chargers, a micro-market operated by Gelson’s, and onsite support staff, building on the company’s flagship Santa Ana site that now serves more than 600 customers per day.
Highlights
- Rove’s Costa Mesa center includes 40 DC fast chargers, featuring a mix of Tesla V4 Superchargers and ABB high-power chargers
- The site includes a 5,384-square-foot Gelson’s-operated micro-market, lounge with free Wi-Fi, and clean restrooms
- Rove’s Santa Ana location, which opened in October 2024, now averages more than 600 customers per day
- Five additional Rove locations are in development across Southern California, with a target completion by 2027
Facility and Charger Details
The Costa Mesa center occupies more than one acre. Its 40 chargers include both Tesla V4 Superchargers and ABB high-power units, which Rove describes as the most inclusive charger mix in the region. Live charger status is available through the Rove App, Chargeway, and Google Maps.
“With our Costa Mesa opening, we continue to prove that public charging can be reliable, welcoming, and convenient,” said Bill Reid, Chairman and CEO of Rove. “By combining high-speed charging, exceptional service and amenities with the most inclusive and compatible charger offerings, we’re creating destinations drivers can count on.”
Onsite Amenities
The center’s 5,384-square-foot micro-market, branded ReCharge by Gelson’s, will offer an expanded menu. That includes fresh produce, hot food items such as breakfast burritos, chicken wings, pizza, and soups, along with everyday essentials like bread, beverages, and snacks.
“Partnering with Rove on a second location is an exciting next step in our commitment to convenience and accessibility,” said Ryan Adams, President & CEO of Gelson’s.
A lounge with free Wi-Fi and clean restrooms is also available. Daytime charging support staff and nighttime security are onsite.
Local Government Support
Costa Mesa Mayor John Stephens highlighted the city’s environmental goals in welcoming the facility. “The City of Costa Mesa is committed to environmental stewardship, community wellbeing and economic prosperity,” Stephens said. He noted that advancing environmental sustainability is one of the city council’s six core goals.
Community Traction at Santa Ana
The Costa Mesa location opened roughly one year after Rove’s first center launched in Santa Ana in October 2024. That site now averages more than 600 daily customers.
“Since the opening of Santa Ana, we’ve had the chance to charge hundreds of thousands of EVs in Southern California and to develop a genuine community with those drivers,” said Reid. “Based on community feedback we’ve received, we continue to build the charging experience that EV drivers want.”
Expansion Pipeline
Rove has five additional locations in development: Corona, Long Beach, Torrance, Oceanside, and Palm Desert. The company plans to serve EV drivers from Orange County to San Diego County by 2027.
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