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SOUEAST officially announced its entry into the Mexican market at a grand launch ceremony in Mexico City. The event, held at Centro Citibanamex, marked a significant milestone in the company’s Latin American expansion strategy and featured the debut of three new vehicle models designed for urban drivers. This strategic move introduces advanced new energy vehicle technologies to Mexico, aligning with the company’s brand philosophy of “EASE YOUR LIFE.”
Key Highlights
- Market Entry: SOUEAST officially launched its brand and products in Mexico on June 18, 2025, signaling a major step in its Latin American expansion.
- New Models: Three new vehicles were introduced: the S06 i-DM hybrid SUV, the S07 intelligent SUV, and the S09 flagship SUV.
- Localization Strategy: The company is implementing a comprehensive “In Mexico, For Mexico” plan, which includes establishing a robust dealership network and a regional parts center.
- Green Mobility: SOUEAST is focused on bringing advanced new energy vehicle (NEV) technologies to the Mexican market to promote sustainable and diverse mobility solutions.
A Diverse Lineup for Urban Mobility
SOUEAST unveiled a diverse range of SUVs and sedans specifically designed to meet the needs of urban youth. The product lineup embodies the company’s “STYLISH-COMFORT-WARM TECH” DNA, blending innovative design with exceptional quality.
The S06 i-DM is a stylish C-class hybrid SUV that delivers both high efficiency and sporty aesthetics. It features advanced hybrid technology with a pure electric range of 114 km and a combined range of over 1,000 km on a full tank. The vehicle is also equipped with L2 autonomous driving capabilities and smart safety systems.
For trendy and fun-loving drivers, the S07 urban intelligent C-class SUV combines practicality with style. Its interior boasts dual 12.3-inch screens, a 6-way adjustable driver’s seat with memory, and a full suite of ADAS features for enhanced connectivity and safety.
The flagship S09 is a premium D-class SUV that redefines spacious luxury. It is available in a 7-seat version, making it ideal for multi-passenger needs. Powered by a robust 2.0T engine, the S09 combines intelligent driving features with a high-end design to meet the brand’s highest standards.
Commitment to the Mexican Market
SOUEAST is implementing a comprehensive localized business strategy under the “In Mexico, For Mexico” concept. The company plans to establish 40 showrooms by the end of 2025 and expand to 50 locations in 2026.
To support its customers, a regional spare parts center for Latin America is already in development. This facility will guarantee 100% parts availability and enable 24-hour delivery to ensure a rapid response to service needs. Furthermore, SOUEAST is establishing the Central and South American Research Institute to focus on localized product development, ensuring future models align with the preferences of Mexican customers.
Driving Global and Green Expansion
The launch in Mexico underscores SOUEAST’s commitment to the Latin American market and its goal of leading the future of green mobility. By providing smart and eco-friendly transportation options, the company aims to accelerate Mexico’s green transition.
Since beginning its globalization strategy in 2024, SOUEAST has rapidly expanded its international presence. The successful launch in Mexico follows entries into markets across the Middle East and a global debut in Uzbekistan. To date, SOUEAST has a presence in more than 30 countries and regions with over 144 sales and service outlets. Looking ahead, the brand aims to expand into more than 80 markets and establish over 2,000 outlets within five years.
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