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Veloz, a national nonpartisan 501(c)(3) nonprofit, leads the charge in electric vehicle (EV) education through its “The Way Forward is Electric” initiative under the Electric For All program. This brand-neutral campaign educates consumers on EV benefits amid surging sales, reaching hundreds of millions nationwide in its first two months. Launched on July 1, the effort emphasizes cost savings, lower maintenance, charging ease, and ample range, adapting swiftly to policy shifts like the early end of federal EV tax credits.
Key Highlights
- 425.5 million paid media impressions generated since launch, driving widespread awareness.
- Over 990,000 website visits to ElectricForAll.org, with 220,000+ accessing incentive resources.
- Campaign pivots to inform on qualifying for tax credits via contracts and down payments by September 30, despite possession delays.
- EV sales hit a record 146,332 units in August, with projections for the highest quarterly total in U.S. history.
- Supported by $43.5 million from Electrify America and partners like automakers, utilities, and nonprofits.
The campaign’s agility shines in its response to congressional changes ending the federal EV tax credit ahead of schedule. Veloz updated messaging to guide consumers toward ElectricForAll.org, a multilingual hub in 15 languages, including English and Spanish. This resource simplifies finding federal, state, and local incentives by ZIP code, comparing new and used EVs, locating charging stations, and calculating gas and maintenance savings. It equips drivers with tools for long-term affordability, addressing concerns like charging access and post-incentive costs.
Josh D. Boone, Executive Director of Veloz, highlights the focus on financial perks. “Americans are deeply concerned about the cost of living right now,” Boone states. “So, we’re focusing on the financial benefits of EVs through both short-term incentives and long-term savings.” This research-driven approach counters misinformation, fostering confidence in EV ownership.
Engagement metrics underscore the campaign’s impact. Consumers from states like Texas, Florida, California, Georgia, Washington, and New York flock to the site for answers to key questions: Where to charge? How much to save? What follows federal incentives? Automaker data reflects this momentum—General Motors achieved its best-ever month with over 21,000 EVs sold in August, while Ford saw a nearly 19% sales jump from July as buyers hurried for the $7,500 credit.
Boone emphasizes sustained growth: “Just because the federal incentives are sunsetting doesn’t mean EV adoption will stall.” The initiative builds momentum beyond policies, uniting industry, advocacy, and policy experts. With broad collaboration, it positions Veloz as the architect of the nation’s largest EV public awareness effort.
Founded in 2017 on the California Plug-In Electric Vehicle Collaborative’s legacy, Veloz convenes diverse stakeholders for innovative programming and events. The Electric For All program, powered by Veloz, streamlines the switch to electric transport, making it accessible for all communities. By sparking interest and providing clear information, the campaign ensures EV adoption thrives, even as incentives evolve.
This collaborative model proves powerful. “Working with industry, policy, and advocacy experts, we’ve shown that when the EV industry comes together, we can build momentum that lasts beyond a single policy or incentive,” Boone concludes. As EV interest surges this quarter, Veloz’s efforts cut through noise, empowering informed choices and driving record engagement at a pivotal moment.
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