What’s Happening
WiTricity, a leading innovator in wireless electric vehicle (EV) charging technology, has unveiled the FastTrack Integration Program designed to expedite automakers’ adoption of wireless charging. Slated for enrollment in August 2023, the program empowers original equipment manufacturers (OEMs) to initiate evaluation and testing of EVs with wireless charging within a span of 90 days, using the company’s WiTricity Halo™ receiver and WiTricity Halo™ 11kW charger.
Why It Matters
The introduction of the FastTrack Integration Program marks a significant milestone in the EV charging industry. It not only allows automakers to accelerate their wireless charging initiatives but also paves the way for wireless charging as a dealer-installed option during the interim period. CEO Alex Gruzen highlights WiTricity’s dedication to assisting OEMs in meeting customer demand for this cutting-edge charging technology, reflecting on their past successful integration experiences with vehicles like the Tesla Model 3 and the Ford Mustang Mach-E.
Key Points
The FastTrack Integration Program ensures wireless charging implementation that aligns with the global automotive standard ratified by the Society of Automotive Engineers in 2020. This involves an elegant combination of hardware and software that is ready for testing and evaluation. Furthermore, the program supports OEMs in developing dealer-installable wireless charging solutions while their production programs are under development.
A recent independent survey conducted by Tidewatch Partners highlighted the potential market demand for this technology. The survey found that 80% of loyal customers of premium automotive brands would consider switching to a competitor if they offered wireless charging.
Bottom Line
Through the FastTrack Integration Program, WiTricity is strategically positioned to transform the EV charging landscape. The program provides an accelerated path for OEMs to meet the growing consumer and fleet demand for EVs with wireless charging capabilities, offering a win-win situation for all stakeholders in the EV ecosystem. With the program, WiTricity is paving the way for a more connected, convenient, and environmentally friendly future for the automotive industry.
