XPENG builds innovative European business model, combining direct stores with agency collaboration
GUANGZHOU, China & AMSTERDAM & STOCKHOLM – XPENG, a leading smart electric vehicle company, announced that it has reached strategic partnerships in the Netherlands and Sweden, and it will open its self-operated experiencing retail stores in Europe.
XPENG reached a strategic Agency Retail collaboration agreement with Emil Frey Nederland NV (“Emil Frey”) for the Netherlands. Emil Frey will develop XPENG’s sales and service network while managing XPENG branded stores throughout the Netherlands.
XPENG’s Agency Retail agreement with Emil Frey Netherlands marks a major breakthrough for its European expansion. The tie-up is the first Agency Retail collaboration for XPENG in Europe and is one of the first within the automotive industry.
The agency retail collaboration with Emil Frey, one of Europe’s largest automotive retail organizations, will deliver the tremendous potential for XPENG’s retail expansion in the Netherlands and beyond. Through the partnership, XPENG’s customers will benefit from consistent pricing, online and offline, access to Emil Frey’s well-established service and distribution network, and optimal service efficiency and quality standards.
In addition, XPENG plans to open its retail experience store, located in the Westfield Mall of the Netherlands near The Hague, in March 2022.
In Sweden, XPENG has also reached an Agency Retail collaboration agreement with Bilia, the largest automobile dealer and distributor in the country. Bilia’s high customer satisfaction track record and comprehensive network, consisting of 58 dealers and 66 service centers in Sweden, fit well with XPENG’s ambitions to offer localized products and differentiated services to customers internationally. XPENG products will be available through Bilia stores, and serviced at its service centers, initially at locations in Stockholm, Gothenburg, and Malmö.
This week, the company will officially open its retail experiencing store in Sweden, marking its first self-operated retail store in the international market.
“Our global journey starts from Europe, propelled by our commitment to increasing smart EV penetration. We strongly support the EV development strategy in Europe and are forging partnerships with top-tier local players to accelerate energy conservation, emission reduction, and electrification in Europe,” said He Xiaopeng, Chairman and CEO of XPENG.
XPENG plans to build its European presence with a combination of self-operated retail stores, alongside the comprehensive retail and service network of its local agency partners. This approach will optimize XEPNG’s strength in digitalization, fast iteration of product features, quality control, operational efficiency while at the same time maximizing its partners’ deep local knowledge, well-established networks, and customer know-how.
In addition to Norway where the company first launched its products in 2020, significant progress has been made in the Netherlands, Sweden, and Denmark in building its marketing, sales, delivery, and service framework.
XPENG was founded with a vision to transform future mobility with technology and has a long-term commitment to leading the global EV transition. The company is dedicated to optimizing the customer experience and bringing its most sophisticated designs and technologies to customers globally.
