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XPENG, a leading Chinese electric vehicle manufacturer, has officially entered the Indonesian market, marking a key milestone in its global expansion. The company has partnered with Erajaya Active Lifestyle (ERAL) to introduce its cutting-edge EV technology to Indonesian consumers. XPENG plans to start localized production in Indonesia with the X9 and G6 models in 2025, tailored for right-hand drive markets. This strategic move aims to position Indonesia and other APAC markets as growth engines for XPENG, blending global innovation with local expertise to establish itself as Indonesia’s most intelligent EV brand.
Key Highlights:
- XPENG enters Indonesia, teaming up with ERAL.
- Localized production of X9 and G6 begins in 2025.
- AI-driven innovation enhances intelligent mobility.
- Indonesia targeted as a growth hub for XPENG.
- ERAL partnership merges tech and local market strengths.
Indonesia stands as Southeast Asia’s largest new car market, making it a prime opportunity for XPENG’s expansion. The company sees Indonesia as a high-potential market to fuel its global growth. By initiating localized production of the X9 and G6 models in the second half of 2025, XPENG demonstrates a commitment to integrating into the region. These right-hand drive vehicles are designed to meet local needs, offering advanced features powered by AI and intelligent systems for a smarter, more connected driving experience.
The partnership with Erajaya Active Lifestyle is central to XPENG’s strategy. ERAL, a leader in Indonesia’s high-end technology and consumer electronics sector, brings deep market insight and a strong retail network. This collaboration ensures a seamless ownership experience, leveraging ERAL’s expertise with global brands like Apple and DJI. Together, XPENG and ERAL aim to educate the market about smart EVs and elevate customer satisfaction.
Brian Gu, a representative from XPENG, highlighted the synergy, stating, “XPENG seeks partners who share the same vision and dreams. Erajaya Active Lifestyle is such a ‘new-force’ in Indonesia and a perfect fit for XPENG locally.” Djohan Sutanto, CEO of Erajaya Active Lifestyle, added, “Erajaya Active Lifestyle is proud to be at the forefront of XPENG’s journey in Indonesia. Our deep understanding of the local market and commitment to innovation-driven brands position us uniquely to support XPENG’s growth.”
Through this launch, XPENG sets a new benchmark in Indonesia’s EV market, delivering sustainable and intelligent mobility solutions. With a focus on advanced technology and localized experiences, XPENG is poised to lead the way in shaping Indonesia’s electric vehicle future.
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