XPENG incorporated the ACCESS Twine™ for Car (Twine4Car) solution into its in-vehicle infotainment (IVI) systems. This addition promises a variety of apps, games, and prominent streaming services tailored for its upcoming electric vehicle lineup. This innovative step debuts with the fully electric XPENG P7 sedan, with Europe set to witness the first wave of deliveries this summer. Additionally, a unique offering for current XPENG car owners: they can enhance their IVI system to feature the Twine4Car via an over-the-air (OTA) software upgrade.
Why It Matters
Eric Xu, VP International Markets at XPENG, emphasizes the brand’s aspiration for European drivers: delivering a seamless blend of sophistication and simplicity. By integrating ACCESS Twine4Car, the goal is to offer a driving experience that’s as emotionally gratifying as it is physically. This stands testament to XPENG’s philosophy of not just transportation but evoking emotion.
Key Points
- Twine4Car Platform: Recognized as a front-runner in the automotive content and app service domain, Twine4Car empowers vehicle manufacturers to offer brand-centric entertainment offerings. The Twine4Car app store boasts an array of popular social and productivity apps, facilitating in-car productivity and entertainment during idle times like charging.
- Gaming Revolution: ACCESS is enhancing XPENG’s offering with a state-of-the-art game portal, comprising console-grade games equipped with the latest high-compression streaming tech, ensuring playability even under constrained network conditions.
- ACCESS Commitment: Masahiro Aono, CEO of ACCESS Europe, expresses pride in their capability to design an IVI tailored for next-gen vehicles. With a gamut of apps, games, and leading video services, ACCESS aims to complement the elegance of XPENG’s electric cars with a top-tier infotainment experience.
Bottom Line
The bar for in-vehicle infotainment is constantly rising, with modern vehicles demanding more than mere audio and navigation. Twine4Car stands out as a one-stop solution, integrating content from global partners, spanning apps, TV, games, and VOD for XPENG’s vehicles. With features like a dedicated in-car app store, native Android app integration, synchronized playback across devices, and parental controls, Twine4Car is set to redefine the in-car entertainment landscape for XPENG users.
