ADS-TEC Energy is showcasing its battery-buffered ChargePost system at EuroShop 2026 in Düsseldorf. The company is presenting how ultra-fast EV charging can generate new revenue streams for retailers through charging fees, energy management, and digital advertising.
Highlights
- ADS-TEC Energy’s ChargePost delivers up to 300 kW of ultra-fast charging at retail locations without requiring grid expansion.
- EV drivers increasingly choose where to shop based on charging availability, according to recent market studies.
- Retailers gain three revenue streams: direct charging fees, energy management through peak shaving and solar integration, and digital out-of-home (DOOH) advertising.
- ChargePost features a 75-inch DOOH display and an integrated 201 kWh battery in a compact footprint.
EV Charging Influences Retail Shopping Decisions
Recent market analysis shows EV drivers are choosing retailers based on charging access. However, traditional AC charging falls short for typical grocery or drugstore visits lasting 20 to 30 minutes. AC chargers simply cannot deliver enough power in that window.
Ultra-fast charging can replenish an EV battery in 10 to 20 minutes. As a result, it aligns well with retail dwell times. Yet many retailers struggle to deploy these systems. Limited grid capacity, lengthy approval processes, and high expansion costs remain common barriers.
How ChargePost Solves the Grid Problem
ADS-TEC Energy’s ChargePost addresses these challenges with a battery-buffered design. The system includes an integrated 201 kWh battery that stores energy from the existing grid. It then delivers up to 300 kW to a single vehicle or 150 kW per vehicle when serving two simultaneously.
This approach eliminates the need for costly grid upgrades. In other words, retailers can offer ultra-fast charging even at locations with limited electrical capacity.
Three Revenue Streams for Retailers
ChargePost creates multiple monetization paths for retail operators:
- Direct EV charging revenue from fee-based ultra-fast charging sessions
- Energy management savings through peak shaving and photovoltaic (PV) system integration
- DOOH advertising income via ChargePost’s integrated 75-inch digital displays
Digital Advertising Integration
The ChargePost’s DOOH displays enable location-based, time-sensitive advertising. Importantly, they accomplish this without requiring additional advertising space in the parking lot. The system reaches EV drivers as well as other visitors and passers-by.
Additionally, ADS-TEC Energy manages integration into existing media and retail media strategies. The platform supports programmatic connectivity along with regional and national direct marketing. Decision-making considers factors such as time of day and weather conditions, alongside transparent reporting.
Consequently, charging infrastructure becomes an integral part of a retailer’s broader media strategy rather than a standalone utility.
About ADS-TEC Energy
ADS-TEC Energy brings more than a decade of lithium-ion technology experience to its battery storage and ultra-fast charging systems. Headquartered in Nürtingen, Baden-Württemberg, the company was nominated for the German Future Prize and inducted into the “Circle of Excellence” in 2022. The company serves automotive manufacturers, energy providers, and charging infrastructure operators worldwide.
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