Amble, a newly launched Lisbon-based electric vehicle company, has unveiled the Amble One, a street-legal electric buggy priced from €20,000 ($25,000) before local taxes and fees. The open-air vehicle is the first model from Amble, a startup founded in Portugal by a team with backgrounds at Apple, Audi, Cowboy, and the hospitality industry. The company describes the Amble One as the debut of a new category of lightweight electric vehicles built for short-range travel rather than long-distance driving. Orders are open now to individual buyers in Europe and the United States, with first consumer deliveries scheduled for 2028.
Highlights
- Priced from €20,000 ($25,000), before local taxes and fees
- Orders open to individual buyers in Europe and the United States; first consumer deliveries in 2028
- 2027 delivery slots allocated to hospitality destinations; a waiting list is open for 2028
- Founded in Lisbon, Portugal, by a team drawn from Apple, Audi, Cowboy, and forpeople
A New Category for Short Journeys
Amble is positioning the Amble One as an alternative to the conventional car for short journeys. The company says the vehicle is intended for dusty roads, coastal paths, villages, and neighborhoods, with light off-road capability.
“Cars are engineered for speed, distance and efficiency. Yet many journeys are short, and for those journeys the car is often too big, too complex and too expensive. Amble is our answer: a new kind of electric vehicle designed for short-range mobility, where the journey becomes part of the experience,” said Adrien Roose, CEO and co-founder.
The Amble One is the first vehicle on a broader platform, and the company says additional models are planned for more urban environments.
A Design Without Doors or Screens
The street-legal buggy uses an open layout with no doors and few screens.
“Amble One is built to embody that idea in its open, simple design, with no unnecessary separation between interior and exterior, people and place,” said Julian Hoenig, co-founder. “No doors to close you in, no unnecessary screens to pull you away. It is about the people on board and how they enjoy the world around them.”
The company says the vehicle is made from durable materials including aluminum, leather, cotton, and cork, chosen to age over time. “We believe that when you slow down, the world opens up, and your relationship to everything around you changes,” said Michael Tropper, co-founder. “We designed Amble One holistically, shaping the details, textures, materials and even the sounds.”
Founding Team and Backers
Amble was founded by Adrien Roose, co-founder of the electric bike company Cowboy; Julian Hoenig, an industrial designer whose work spans Audi and Apple; Michael Tropper, founder of the London creative studio forpeople; and José António Uva, the entrepreneur behind São Lourenço do Barrocal, an acclaimed rural retreat in Portugal’s Alentejo region.
The company is backed by investors across energy, mobility, and hospitality, including Peter Rive, co-founder of SolarCity; Pete Phornprapha, co-owner of Siam Motors; and Joe Zadeh, former vice president of product at Airbnb.
Pricing and Availability
The Amble One starts at €20,000 ($25,000) before local taxes and fees. Initial 2027 delivery slots have been allocated to hospitality destinations, with a waiting list open for 2028 and first consumer deliveries scheduled for that year.
The company reports early interest from hospitality properties including Amangiri in Canyon Point, Mustique Island in the Caribbean, Six Senses Les Bordes in the Loire Valley, and Na Praia in Comporta. “The best hospitality properties obsess over every guest’s touchpoint. Amble was built with the same thinking: a vehicle where the journey is part of the experience,” said José António Uva.
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