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B-ON, a leading European clean mobility solutions provider, and Chery Group, a top global Chinese automobile manufacturer, have officially announced a strategic partnership that includes the formation of a joint venture and the debut of the Pelkan electric light commercial vehicle (LCV). This collaboration aims to enhance the development, production, and distribution of all-electric commercial vehicles, marking a significant step forward for both companies in the clean energy sector.
Key Highlights
- Joint Venture Formation: B-ON and Chery Group’s joint venture focuses on all-electric commercial vehicles.
- Launch of Pelkan Electric LCV: The Pelkan, unveiled today at the Commercial Vehicle Show in Birmingham, features two battery options and a payload capacity up to 1350 kg.
- Strategic Contributions: B-ON will leverage its expertise in sales, aftersales, branding, engineering design, and product development, primarily serving markets in Europe and North America. In contrast, Chery will contribute its robust engineering and manufacturing capabilities along with extensive supply chain support.
- Market Entry: The Pelkan is set to be delivered to customers in mainland Europe starting mid-2024.
Corporate Background and Expectations
Chery Group, established in 1997 and headquartered in China, stands as the third-largest automaker in the nation with a strong export presence in South America and Eastern Europe. Celebrated for its longstanding expertise and numerous successful partnerships, such as with Jaguar Land Rover, Chery continues to drive its international acclaim.
Founded in 2020 by CEO Bruno Lambert, B-ON has rapidly positioned itself at the forefront of electric mobility for commercial fleets. The company’s integrated approach combines electric vehicles, smart tools, fleet software, and advanced energy solutions to accelerate the shift towards electric fleets.
Leadership Statements on the Partnership
“Partnering with a major world leader like Chery Group is a pivotal moment for B–ON and its growth,” Bruno Lambert, CEO of B-ON, expressed. “Combined, our ability to provide high quality, low-cost electric commercial vehicles is unmatched in the market today, and I’m extremely optimistic about our joint prospects.”
Tongyue Yin, Chairman of Chery Group, stated, “Innovative, agile companies like B-ON are uniquely poised to supply the nascent and rapidly expanding commercial vehicle market in their local geographies but lack the manufacturing base to address the full mass-market demand. Our partnership makes for a perfect union. Together, our future is bright.”
This partnership signals a bright future for electric commercial mobility, with both companies set to expand their influence and capabilities in this rapidly evolving market.
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