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The BMW Group maintained its trajectory of growth in 2024, delivering 426,594 fully-electric vehicles (BEVs) globally, marking a 13.5% increase compared to the previous year. Both the BMW and MINI brands recorded double-digit growth, with Rolls-Royce achieving remarkable BEV delivery gains. Despite market challenges, BMW expanded deliveries in regions outside China, maintaining its leadership in the premium automotive segment.
Key Highlights:
- BMW BEV deliveries reached 368,523 units, growing by 11.6%, while MINI delivered 56,181 BEVs (+24.3%).
- Rolls-Royce BEV deliveries surged 479.6% to 1,890 units.
- BEVs represented 17.4% of total BMW Group sales, with 24.2% attributed to electrified vehicles.
- Sales were impacted by Integrated Brake System (IBS) issues and subdued demand in China, prompting adjusted annual targets.
- BMW expanded its market share in Europe, achieving growth in Italy, France, the UK, and the U.S.
Jochen Goller, member of the BMW AG Board of Management, stated, “The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe.”
Overall Sales Performance
The BMW Group achieved 2,450,804 global deliveries in 2024 (-4.0%), including 593,215 electrified vehicles. While total BMW brand deliveries declined by 2.3%, growth in several regions, particularly the U.S. and parts of Europe, highlighted resilience in key markets.
- M GmbH sales reached a record high of 206,582 units (+2.1%).
- MINI’s 244,915 units represented a 17.1% decline, but BEV sales nearly doubled in Q4.
- BMW Motorrad achieved a new milestone with 210,408 units sold (+0.6%).
Regional Insights
- European sales grew 0.6%, driven by strong performance in Italy, France, and the UK.
- U.S. deliveries rose 6.5%, reflecting increased market demand.
- Sales in China declined 13.4%, with Asian sales down 10.2% overall.
The BMW Group reiterated its commitment to sustainability, innovation, and long-term growth. The company’s diversified portfolio across its BMW, MINI, Rolls-Royce, and BMW Motorrad brands continues to position it as a leader in the premium automotive sector.
For more information, visit www.bmwgroup.com.
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