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BYD has introduced its first pickup truck, the BYD SHARK, in Mexico, marking a significant milestone for the company. This launch signifies BYD’s entry into the global pickup market with an emphasis on new energy and intelligent features. The BYD SHARK is designed to redefine the plug-in hybrid pickup market with its advanced technology and user-centric features.
Key Highlights:
- Global Debut: BYD SHARK is the first pickup truck launched by BYD outside China.
- Innovative Technology: Equipped with the DMO Super Hybrid Off-road Platform for enhanced safety, power, and comfort.
- Design Excellence: Inspired by sharks, combining futuristic technology with powerful aesthetics.
- Enhanced Performance: Boasts over 430 horsepower and accelerates from 0 to 100 km in just 5.7 seconds.
- Smart Features: Includes voice control, NFC digital key technology, and a 540-degree panoramic view camera.
- Sustainability: Achieves a 40% reduction in fuel consumption compared to traditional pickups.
On May 14, BYD launched the BYD SHARK in Mexico, presenting it as a new energy intelligent luxury pickup. This model, developed for the global market, represents BYD’s commitment to redefining the global plug-in hybrid pickup market with its innovative technology and diverse features. The product launch, themed “Hybrid Power, Wild Spirit,” showcased BYD SHARK’s advanced capabilities in an immersive display of intelligent experiences and off-road scenarios. With over 1000 guests in attendance, the event highlighted BYD SHARK’s potential to transform the pickup market.
Design and Technology
The BYD SHARK, designed under the guidance of BYD Design Director Wolfgang Egger, draws inspiration from sharks. It features full-length LED lights at the front, reminiscent of a shark’s open mouth, and a through-type tail light inspired by a shark’s tail fin. The interior, designed by Michele Jauch-Paganetti, includes a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, setting a new standard for functionality and modern ambiance.
Performance and Efficiency
The DMO Super Hybrid Off-road Platform combines rugged off-road capability with SUV-like comfort. With a dedicated rear-drive powertrain, EHS electric hybrid system, and a 1.5T high-power engine, the BYD SHARK delivers a peak power of over 430 horsepower. Its acceleration from 0 to 100 kilometers is just 5.7 seconds, surpassing other pickups in its category. Additionally, it achieves a 40% reduction in fuel consumption, reshaping the perception of pickups as high-energy consumption vehicles.
Smart Features
BYD SHARK incorporates intelligent technology such as voice control, BYD Cloud Service for remote vehicle management, and NFC digital key technology. The head-up display feature ensures drivers have constant access to crucial driving information, enhancing safety. The 540-degree ultra-wide-angle panoramic view camera simplifies off-roading by providing a comprehensive view of the vehicle’s surroundings.
Safety and Comfort
BYD SHARK prioritizes safety with its ultra-high safety Blade Battery and a high-strength steel frame. The Blade Battery functions both as an energy unit and a structural component, enhancing battery and vehicle safety with multi-layered defense. The vehicle’s front and rear double-wishbone independent suspension system balances driving agility and passenger comfort, providing an unmatched driving and riding experience.
Future Prospects
BYD SHARK is set to enter more countries and regions soon, promising a revolutionary driving experience for global users. Leveraging over two decades of expertise in new energy automobiles, BYD aims to accelerate the popularization of new energy vehicles worldwide. Currently, BYD’s new energy vehicle footprint spans over 80 countries and regions, making significant achievements in various markets and leading technological innovations in the global automobile industry.
About BYD
BYD is a multinational high-tech company founded in 1995, known for its innovations in automobiles, rail transit, new energy, and electronics. With over 30 industrial parks worldwide, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. The company is listed on the Hong Kong and Shenzhen Stock Exchanges and is a Fortune Global 500 enterprise.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, focusing on developing pure electric and plug-in hybrid vehicles. BYD Auto has achieved significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, and the DMO super hybrid system. The company is the world’s first carmaker to stop producing fossil-fueled vehicles and has led new energy passenger vehicle sales in China for 10 consecutive years.
For more information, visit BYD.
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