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Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has partnered with Rimac Technology to supply high-performance Electric Drive Systems (EDS) for its flagship EV models. This strategic collaboration aims to position Ceer as a leader in the automotive industry within Saudi Arabia and the broader Middle East. The partnership was formalized at a ceremony in Croatia on October 17th, attended by key executives from both companies.
Key Highlights:
- Ceer, the first Saudi EV brand, partners with Rimac Technology for integrated Electric Drive Systems.
- The partnership aims to deliver high-performance EVs for the Saudi and Middle Eastern markets.
- The deal represents Rimac’s first collaboration in the Gulf Cooperation Council (GCC), expanding its reach to large-scale projects.
- Rimac’s global reputation aligns with Ceer’s commitment to delivering cutting-edge electric vehicles.
- The collaboration marks a shift for Rimac from high-performance, limited-volume applications to large-scale automotive projects.
Ceer, a joint venture between the Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn), seeks to become a leading player in the Middle East automotive market. Rimac Technology, renowned for its expertise in electrification technologies such as drive systems, battery systems, and electronic controls, will supply fully integrated EDS for Ceer’s upcoming EV range.
The signing ceremony in Croatia brought together Mate Rimac, CEO of Rimac Technology, and James DeLuca, CEO of Ceer Motors, to cement this collaboration. DeLuca noted, “We are delighted to be the first company and large-scale project in the GCC to partner with Rimac Technology in order to equip Ceer flagship vehicles with the most advanced high-performance electric drive systems and solutions. Rimac’s global reputation and know-how in designing leading edge performance powertrain systems aligns perfectly with our strategic objectives.”
Rimac Technology is expanding its business from limited-volume, high-performance applications, such as the Rimac Nevera, Pininfarina Battista, Aston Martin Valkyrie, and Koenigsegg Regera, into large-scale projects. This partnership with Ceer highlights Rimac’s evolution into supplying for broader markets and adds to its recent collaborations, such as a long-term agreement with the BMW Group to supply high-voltage battery systems.
“The collaboration with Ceer further solidifies Rimac Technology’s global electrification ambitions,” said Mate Rimac, founder of Rimac Group. “This year alone, we’ve announced several key partnerships, including with the BMW Group and Ceer, which will result in the production of tens of thousands of electric drive systems and battery systems for leading OEMs worldwide. With more exciting projects in the pipeline, we’ve strategically invested in our production facilities in Croatia, including the Rimac Campus and supporting infrastructure, which will soon be operating at full capacity.”
This agreement represents a major milestone for both Ceer and Rimac Technology, as Rimac takes its expertise into the Middle East market, and Ceer secures a technology partner with a proven record in high-performance electric systems. Further details about the partnership are expected to be released at a later stage.
About Ceer:
Ceer is the first Saudi automotive brand focused on producing electric vehicles in Saudi Arabia. It will design, manufacture, and sell EVs across the MENA region, including sedans and SUVs. The company is projected to directly contribute $8 billion to Saudi Arabia’s GDP by 2034, with plans to attract over $150 million in foreign direct investment. Ceer is a joint venture between PIF and Foxconn, with the latter responsible for developing the electrical architecture of the vehicles, which will include cutting-edge infotainment, connectivity, and autonomous driving technologies.
About Rimac Technology:
Rimac Technology is a Tier 1 supplier of electrification technologies to the global automotive industry. With a strong focus on battery systems, electric powertrain systems, and electronic control units, Rimac specializes in taking concepts through to series production. Headquartered in Croatia, Rimac employs over 1,400 people and collaborates with leading automotive OEMs worldwide.
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