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ChangAn Automobile has officially launched its CHANG-AN, DEEPAL, and AVATR brands in Europe, signaling a significant expansion of its global electric vehicle (EV) strategy. The company’s “Vast Ocean Plan” emphasizes technological innovation and sustainability, aiming to solidify ChangAn’s presence in the European market through a comprehensive ecosystem. This initiative includes investments in research, production, supply chain, sales, and operations, with a focus on meeting the growing demand for intelligent and sustainable mobility solutions.
Key Highlights
- Brand Diversification: The launch of three distinct brands—CHANG-AN, DEEPAL, and AVATR—to cater to diverse consumer preferences.
- Technological Innovation: Showcasing advanced EV models like the DEEPAL S07, CHANG-AN E07, and DEEPAL S05, emphasizing cutting-edge intelligence and electrification technologies.
- Strategic Market Entry: Initial focus on key EV markets such as Norway, Denmark, Germany, the Netherlands, and the UK, with plans for broader European expansion by 2028.
- Localized Operations: Establishing a European Headquarters in the Netherlands and a sales headquarters in Munich, Germany, along with a commitment to employing local talent.
- Global R&D Network: Leveraging a global research and development system spanning six countries and ten locations, supported by over 18,000 R&D personnel.
ChangAn’s commitment to technological innovation is evident in its extensive global research and development network. The company boasts over 18,000 R&D personnel from 31 countries and regions, operating across 16 technology research and product development centers, 17 technology companies, and 180 laboratories. This robust infrastructure positions ChangAn as a significant player in the rapidly evolving European EV landscape.
The company’s strategic approach to the European market involves a phased expansion, beginning with key EV markets and culminating in a comprehensive presence across all major European markets by 2028. The European Headquarters in the Netherlands will serve as the central hub for business operations, while the sales headquarters in Munich, Germany, will drive sales and marketing efforts. ChangAn’s commitment to local talent is demonstrated by its employment of approximately 500 professionals across Europe, including experienced designers and engineers from Italy and the UK.
Chairman Zhu Huarong emphasized ChangAn’s mission to lead sustainable mobility and benefit human life, stating, “This year, we aim to achieve three million units in global sales, and one million will be electrified vehicles. By 2030, we aim to deliver five million vehicles a year, with three million being electrified.” ChangAn Automobile’s European brand launch represents a crucial step in its global expansion, solidifying its position as a world-class automotive brand committed to intelligent and sustainable mobility.
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