Dacia unveiled its 2030 strategic roadmap at Renault Group’s futuREady Strategy Day. The plan centers on launching four fully electric vehicles by decade’s end. The brand also revealed Striker, a new C-segment crossover. Dacia aims to electrify two-thirds of its total sales through full hybrids and battery-electric models.
Highlights
- Four EVs by 2030: Dacia will launch four fully electric vehicles, starting with an A-segment model this year priced below €18,000
- Electrification target: The brand plans to shift from one in four vehicles sold as electrified today to two-thirds electrified across the lineup
- Striker revealed: A 4.62-meter C-segment crossover with hybrid, hybrid 4×4, and LPG variants starting below €25,000
- 10 million milestone: Dacia surpassed 10 million vehicles sold worldwide by end of 2025
Electric Strategy Anchored in Affordability
Dacia’s EV push begins in 2026 with an A-segment electric model. The vehicle is built on Renault Group’s RGEV small platform and manufactured in Europe. According to the company, development took less than 16 months. The starting price sits below €18,000, consistent with the brand’s value-focused positioning.
Three additional EVs will follow through 2030. Dacia described the approach as a “confident and decisive entry into electric mobility.”
Electrification Across the Range
Beyond pure EVs, Dacia plans broader electrification across its lineup. Currently, 25% of Dacia vehicles sold carry some form of electrification. The brand targets raising that figure to roughly 66% through new full hybrid models.
The next-generation Sandero will feature a multi-energy powertrain range. This aligns with the brand’s electrification roadmap while maintaining its position as the value benchmark in its segment.
Striker Enters the C-Segment
The Striker measures 4.62 meters in length. It blends station wagon proportions with SUV ground clearance. Dacia positioned it alongside Bigster as a complementary C-segment pair.
The powertrain range includes:
- Hybrid version
- Hybrid 4×4 variant
- LPG option
Starting prices will fall below €25,000. A full reveal is scheduled for June 2026.
Business Model Drives Cost Advantage
Dacia’s strategic position rests on a 15% structural cost advantage over the market. The company attributed this to its design-to-cost philosophy and lean operations. Its distribution model operates at less than half the average cost of Western European competitors.
Customer loyalty supports the business case. More than 70% of Dacia owners stay with the brand at renewal. An additional 10% move to Renault, keeping 80% within Renault Group. Meanwhile, about 65% of new buyers come from outside the group.
2025 Sales Performance
Dacia’s current lineup posted strong results in 2025:
- Sandero: Europe’s best-selling passenger car across all channels for the second consecutive year
- Duster: Second best-selling SUV to retail customers in Europe
- Bigster: Best-selling C-SUV to retail customers in Europe during H2 2025
The brand also maintained its position as Europe’s second-largest in the automotive retail market.
C-Segment Expansion Target
Dacia plans to increase C-segment vehicles from one-fifth of its sales mix to one-third. Bigster’s early performance supports that trajectory. Striker’s arrival broadens the C-segment portfolio for both retail and fleet customers.
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