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Carlsberg Sweden and Einride have launched a groundbreaking initiative with their limited-edition, alcohol-free Electric Beer, showcasing a fusion of brewing tradition and cutting-edge freight technology. This campaign highlights the expansion of their partnership, which leverages Einride’s AI-powered, electric transport solutions to revolutionize logistics. By year-end, Einride’s technology will power 35-40% of Carlsberg Sweden’s freight operations in southern and western Sweden, marking a significant step toward sustainable transportation.
Key Highlights:
- Eco-Friendly Brewing: Electric Beer is crafted using 100% renewable energy, with autonomous electric systems for packing and transport.
- Advanced Logistics: Einride’s AI optimizes routes, ensuring zero tailpipe emissions, 50% less noise pollution, and 100% NOx emission reduction compared to diesel.
- Partnership Growth: Since 2022, the collaboration has saved 418 tonnes of CO2e and covered 340,000 electric kilometers, with plans to save 2,460 tonnes annually.
- Interactive Experience: A QR code on cans reveals data on the beer’s production and transport routes, engaging consumers with sustainability insights.
This innovative beer is brewed and transported with a focus on sustainability. Einride’s platform meticulously plans routes, factoring in energy use, cargo weight, and terrain, while AI ensures trucks are fully charged and loaded for efficiency. The electric fleet’s real-time communication keeps deliveries on track, redefining freight mobility. Consumers can explore the beer’s journey, from Malmö to Gothenburg, via electricbeer.tech, offering a transparent look at smart logistics.
Carlsberg Sweden, a leader in beverages with brands like Falcon and Ramlösa, continues its 300-year legacy of quality and sustainability. Einride, a pioneer since operating the world’s first autonomous electric vehicle on public roads in 2019, serves global giants with its electric fleets. Together, they’re not just brewing beer—they’re crafting a future where innovation and tradition drive a greener world.
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