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Faraday Future has appointed Xiao (Max) Ma as the Global CEO of Faraday X aiEV Inc., a wholly owned subsidiary. Max, who has been with the company for nearly a decade, will lead the FX brand as part of the company’s Global Automotive Industry Bridge Strategy, reporting directly to FF Global CEO Matthias Aydt and Founder YT Jia. Max will continue in his roles as Head of Product & Mobility Ecosystem (P&ME) and Head of Corporate Strategy.
Key Highlights:
- Xiao (Max) Ma appointed Global CEO of Faraday X aiEV Inc.
- Max will lead the FX brand while maintaining his existing roles at Faraday Future.
- FX has formed strategic partnerships with four Chinese OEMs, including two strategic framework agreements and two memoranda of understanding.
- Faraday Future’s Global Automotive Industry Bridge Strategy aims to integrate global components and energize FX’s range-extended AIEV products in new markets.
- Planned FX models, FX 5 and FX 6, are anticipated to launch by the end of 2025, contingent on securing the necessary funding.
Max Ma’s leadership comes at a time when Faraday Future is pushing its Global Automotive Industry Bridge Strategy. This involves establishing relationships with four Chinese OEMs, along with entering into two strategic framework agreements and two memoranda of understanding. These agreements aim to promote range-extended AIEV technology in the U.S. and the Middle East while integrating global automotive components and supply chains.
Max has been a part of the FF journey since its inception, playing a pivotal role throughout the company’s various stages, including navigating financial and strategic challenges. His prior roles, including Head of Product & Mobility Ecosystem (P&ME) and corporate strategy, uniquely position him to steer FX through this key development phase.
His industry expertise, coupled with a strong sense of responsibility, has earned him the trust of key stakeholders, particularly in China. Under his leadership, FX aims to promote the “Light and Swift” model to facilitate mutual empowerment between the Faraday Future and Faraday X brands.
Matthias Aydt, Global CEO of Faraday Future, commented, “The appointment of Max as FX CEO lays the foundation for FX’s organizational structure and as one of the earliest and core drivers of the FX project, he has made tremendous contributions to breaking ground and advancing the FX initiative.”
The first planned FX models, the FX 5 and FX 6, will feature both range-extended AIEV and battery-electric AIEV powertrains, with price targets ranging from $20,000 to $50,000. The anticipated rollout from assembly is targeted by the end of 2025, depending on securing the necessary funding.
In addition, the FX brand is actively hiring for key positions, including Production Planning Director, Quality Planning Director, Head of FX Vehicle Engineering, and Head of FX EV R&D. Faraday Future encourages interested candidates to visit the company’s career page for further details.
ABOUT FARADAY FUTURE
Faraday Future is a pioneer in the Ultimate AI TechLuxury ultra spire market in the intelligent EV era. Positioned as a disruptor of traditional ultra-luxury car brands like Ferrari and Maybach, Faraday Future aims to deliver a software-driven intelligent mobility experience. FF’s goal is to build a shared intelligent mobility ecosystem that sets new benchmarks for electric vehicle technology in the evolving market.
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