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Faraday Future (FF) has announced a significant business-to-business (B2B) agreement with New PBB Auto Inc., a Los Angeles-based automotive sales and maintenance company. This partnership includes a binding deposit for a pre-order of 600 units of Faraday Future’s upcoming FX Super One multi-purpose vehicle (MPV), signaling growing recognition of FF’s innovative co-creation ecosystem, which combines online direct sales with industry collaborations.
Key Highlights:
- Faraday Future has secured a binding deposit from New PBB Auto for a pre-order of 600 FX Super One MPVs.
- New PBB Auto has paid a $60,000 non-refundable deposit, which also secures priority delivery for up to 180 vehicles for purchasers identified by New PBB Auto, subject to additional payment.
- The two companies are exploring a deeper collaboration, which includes the potential for New PBB Auto to become the first FX Par strategic partner in the Los Angeles region, integrating sales and service.
- The FX Super One MPV is anticipated to launch as a pure electric vehicle by the end of this year, with a super AI hybrid extended range (AIHER) electric powertrain option planned for a later date.
- This agreement underscores Faraday Future’s strategy to enhance B2B sales and expand access to premium electric vehicle experiences, particularly in the critical California market.
This strategic B2B pre-order from New PBB Auto underscores the increasing appeal of the FX Super One MPV, especially on the West Coast. New PBB Auto, with nearly a decade of experience in automotive sales, after-sales maintenance, and auto loans, is a well-established name in the Los Angeles metropolitan area.
Under the terms of the agreement, the $60,000 non-refundable deposit can be applied by New PBB Auto towards the purchase of one or more FX vehicles. Beyond the initial 180 priority-delivery vehicles, the remaining reserved units could be allocated to additional users identified by New PBB Auto. Furthermore, New PBB Auto will also function as a paid co-creation partner, contributing to the refinement of the AI-MPV user experience.
Liying Deng, Senior Director of Sales Management at Faraday Future, commented on the partnership, stating, “Partnering with New PBB Auto marks a strategic move to localize our planned innovative MPV model by combining our Co-Creation Ecosystem online direct sales with their strong community-based offline services.” Deng added that this collaboration is expected to drive B2B sales innovation.
Echoing this enthusiasm, Leo Li, Founder and CEO of New PBB Auto, said, “We are thrilled to become a strategic partner with FX. New PBB Auto will leverage its nearly decade of experience in automotive sales and maintenance to fully support FX in achieving rapid success in the Los Angeles market.” Li also praised Faraday Future’s advanced products and spirit of innovation.
The FX Super One MPV aims to provide users with a superior experience through its cutting-edge technologies and advanced luxury features. The initial launch will feature a pure electric powertrain, to be followed by an AI hybrid extended range (AIHER) option. Faraday Future’s broader FX strategy focuses on introducing mass-production models that incorporate state-of-the-art luxury technology, similar to that found in its flagship FF 91, but targeted at a wider market with middle-to-low price range offerings. This agreement is a significant step for Faraday Future as it seeks to establish a strong foothold in California, the nation’s leading market for EV sales.
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