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FIAT has unveiled the 500e BETA Club, an exclusive initiative targeting the North American market, specifically designed for the early adopters of the all-new Fiat 500e, the brand’s first battery-electric vehicle (BEV) under Stellantis in this region. This program aims to strengthen the connection between FIAT and its dedicated customer base by offering a series of perks, including early delivery of the Fiat 500e, unique vehicle customization, and privileged access to brand events and direct communication channels.
Key Highlights:
- Exclusive Early Access: Selected U.S. customers get early deliveries of the 500e.
- Unique Customization: Limited series models feature special badging and bespoke mirror caps.
- Customer-Centric Engagement: Enhanced interaction with the brand through VIP event access and a dedicated chat service.
- Launch Date: The FIAT BETA Club deliveries are set to begin on April 1.
The program not only serves to reward loyal FIAT enthusiasts but also encourages feedback and insights from users, thereby promoting a two-way dialogue that is central to FIAT’s customer-focused approach. “FIAT has a loyal and passionate fan base here in the U.S. and around the world,” stated Aamir Ahmed, head of FIAT Brand, North America. He highlighted the BETA Club as a means to foster a “valuable dialogue” and strengthen the global FIAT community.
See also: FIAT 500e: Electric Icon Arrives in North America
Members of the FIAT BETA Club will benefit from early delivery of their 500e BEVs, which are distinguished by unique design features like bespoke mirror caps and special badging exclusive to the club. This initiative is part of FIAT’s broader strategy to introduce electrified vehicles in North America, with the 500e positioned as an ideal solution for urban driving, boasting a range of nearly 150 miles on a single charge.
The 2024 Fiat 500e is priced starting at $32,500, excluding destination charges, and qualifies for government tax rebates in certain states. Each purchase includes a Level 2 charging unit or public charging credits, underscoring FIAT’s commitment to facilitating the transition to electric vehicles.
As deliveries commence on April 1, the Fiat 500e, manufactured in Turin, Italy, is set to be a landmark addition to FIAT’s North American lineup, embodying over a century of iconic Italian design and automotive innovation.
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