Fisker Inc., a renowned electric vehicle manufacturer, has announced a price reduction for its top-tier Ocean Extreme model. Meanwhile, prices for the Ocean Ultra and Sport models will soon see an increase. This announcement comes amid the firm’s preparations to open 2024 orders for all Fisker Ocean trim levels.
Why It Matters
As the EV market becomes more competitive, price adjustments can influence consumers’ purchasing decisions. Henrik Fisker, the company’s Chairman and CEO, highlighted the importance of aligning with market demands and emphasized the company’s commitment to providing customers with greater accessibility to their vehicles. Such strategic pricing can potentially draw more customers while maintaining profit margins.
Key Points
- The Ocean Extreme price will be reduced from $68,999 to $61,499.
- Customers who’ve already purchased or ordered the Ocean Extreme will be compensated with a $7,500 price adjustment.
- Beginning November 6, 2023, the Ocean Ultra price will rise to $52,999 from its current $49,999. Similarly, the Ocean Sport will see an increase from $37,499 to $38,999.
- Fisker Ocean Ultra has outdone its own EPA range predictions, now boasting an estimated range of 350 miles.
- The Sport model, priced for affordability, uses a Lithium Iron Phosphate battery, yielding an estimated 231-mile range. In contrast, the Extreme and Ultra models utilize a Nickel Manganese Cobalt battery, designed for longer range and superior performance.
- Orders finalized by November 5, 2023, will honor the current pricing for the Sport and Ultra models.
Bottom Line
Fisker is proactively responding to the ever-evolving electric vehicle market by adjusting its pricing strategy. While the Ocean Extreme sees a price cut, the Ocean Ultra and Sport trims will become pricier. This balanced approach aims to ensure that Fisker remains competitive while preserving its profitability trajectory.
