Fisker Inc., the electric vehicle (EV) startup crafting sustainable luxury cars, is revving up its sales strategy with a two-pronged approach: dealer partnerships in North America and a hybrid direct-dealer model in Europe. This strategic move aims to meet surging demand for the Fisker Ocean SUV and pave the way for future models.
Scaling Up with Speed:
- 50+ Dealer Partners in Each Region: Fisker plans to onboard as many as 50 dealer partners in both the US and Canada, and a similar number in Europe, by the end of the year. This rapid expansion will bolster Fisker’s sales and delivery network, propelling the brand towards its growth goals.
- First Deliveries by Q1 2024: Dealers can expect to receive their first Fisker Ocean units by the end of the first quarter, ensuring a seamless transition and early sales opportunities.
A Win-Win for Customers and Dealers:
- No-Haggle Pricing: Fisker’s dealer model prioritizes customer satisfaction with transparent, no-haggle pricing wherever permitted. This eliminates the stress of negotiation and fosters trust with buyers.
- Large Territories, Secure Profits: Dealers will be assigned expansive market territories, minimizing local competition and ensuring profitability. This incentivizes them to invest in its success.
Sustainable Practices, Streamlined Support:
- Eco-Conscious Expansion: Fisker’s dealer partnerships prioritize sustainability. Existing facilities won’t require major renovations, minimizing environmental impact. Corporate identity elements will be readily provided for a quick and eco-friendly rollout.
- Enhanced Customer Experience: Fisker Lounges will remain operational, offering brand immersion and generating leads for dealers. Additionally, Fisker will collaborate with partners who excel in customer service, test-drive opportunities, financing, and warranty support.
This strategic shift positions Fisker for significant growth in the booming EV market. By leveraging dealer partnerships while maintaining its unique brand identity, the company is poised to deliver exceptional customer experiences and accelerate its journey toward becoming a leading force in the sustainable mobility revolution.
