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Fisker Inc., an electric vehicle (EV) start-up, has announced significant price reductions across several 2023 model-year vehicles, notably its Ocean lineup in the United States. This move underscores Fisker’s commitment to making sustainable electric vehicles more accessible and competitively priced for EV buyers. By strategically adjusting the Manufacturer’s Suggested Retail Price (MSRP), Fisker aims to position the Ocean series as a top choice for consumers seeking affordable, high-quality electric vehicles.
Key Highlights:
- Major MSRP Reductions: The 2023 Ocean Extreme trim is now priced at $37,499, down from $61,499. The Ultra trim has been reduced to $34,999 from $52,999, and the Sport trim to $24,999 from $38,999.
- Enhanced Value: Select 2023 Ocean vehicles come with up to $7,000 in additional options, including advanced color choices, 22” wheels, and premium interiors, at no extra cost.
- Software and Sustainability Focus: All discounted Ocean models feature the latest 2024 Ocean OS software version 2.0 and emphasize Fisker’s dedication to environmental sustainability and technological innovation.
- Strategic Dealer Partnerships: Fisker is expanding its reach and improving customer experience through strategic dealer partnerships in North America and Europe, offering excellent value and simplified purchase processes.
Fisker’s pricing strategy marks a significant step in making electric vehicles more affordable without compromising on quality or sustainability. The 2023 Ocean Extreme, notably, boasts an EPA-estimated range of 360 miles and incorporates over 110 lbs. of recycled and bio-based materials, highlighting Fisker’s commitment to environmental responsibility. With these price adjustments, Fisker enhances its competitive edge in the EV market, offering high-value, sustainable options to a broader audience of eco-conscious consumers.
The price reductions reflect Fisker’s forward-thinking approach to automotive design and customer service, promising not only competitive pricing but also continuous improvements through over-the-air software updates. This strategic pricing adjustment is set to take effect on Friday, March 29, 2024, making it an opportune moment for prospective EV buyers to consider the award-winning Fisker Ocean.
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