What’s Happening: Ford is taking its F-150 Lightning electric pickup truck global by entering Norway, the world’s most advanced electric vehicle market. Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicles.
Why It Matters: Introducing the F-150 Lightning in a market where 80% of new car sales are electric vehicles demonstrates Ford’s commitment to its electrification strategy. The company aims to achieve zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint by 2035.
- Ford has invested over $50 billion globally in electric vehicles through 2026, with a target of producing 2 million electric vehicles per year by the end of 2026.
- The company expects electric vehicles to make up half of its global sales volume by 2030 and is on track to achieve carbon neutrality no later than 2050.
- Earlier this year, Ford announced plans to nearly double production capacity for the F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, due to soaring customer demand.
- The F-150 Lightning Lariat Launch Edition for Norwegian customers will be available in limited numbers and in the Antimatter Blue metallic body color exclusively with the Super Crew Cab body style.
- Over 70 specialized Ford EV dealers in Norway will sell the F-150 Lightning through the Ford-authorized dealer network, with deliveries starting next year.
Bottom Line: Ford’s introduction of the F-150 Lightning into Norway’s thriving electric vehicle market is a significant step in the company’s electrification strategy. As the demand for electric vehicles continues to grow, Ford’s commitment to investing in and increasing production capacity for its electric vehicles highlights its dedication to a sustainable future.