Sign up for our popular daily email to catch all the latest EV news!
Harbinger, a pioneering manufacturer of medium-duty electric and hybrid vehicles, has appointed Fred DePerez as Senior Vice President of Sales. With over 30 years of experience in the automotive industry, DePerez brings a wealth of expertise from leadership roles at Toyota, Fiat Chrysler (now Stellantis), Nissan, and Hyundai Motor Group. His appointment signals Harbinger’s commitment to scaling its market presence and driving innovation in the commercial electric vehicle (EV) sector.
Key Highlights
- Industry Veteran Leadership: DePerez’s extensive experience includes strategic roles at major automakers, enhancing Harbinger’s growth strategy.
- Sales and Marketing Oversight: He will lead efforts to boost volume, market share, and revenue through innovative sales tactics.
- Strategic Timing: The appointment aligns with Harbinger’s launch of serial production for its medium-duty EV chassis.
- Award-Winning Innovation: Harbinger recently earned a 2025 Fast Company World Changing Ideas Award for its hybrid electric Class A motorhome collaboration with THOR Industries.
DePerez’s role involves overseeing Harbinger’s sales and marketing organizations, focusing on expanding the company’s dealer network and forging strategic partnerships. His prior role as Senior Vice President of Global Product Line Management at Hyundai Motor Group saw him spearhead global expansion for the Hyundai and Genesis brands, including the Ioniq EV line. This experience positions him to drive Harbinger’s mission to deliver cost-effective, high-quality medium-duty EVs that meet commercial fleet demands.
“Harbinger is redefining expectations for medium-duty vehicles with lower acquisition costs and uncompromising durability,” said DePerez. He emphasized the company’s focus on delivering next-generation products tailored to customer needs. Reporting directly to CEO John Harris, DePerez joins at a pivotal moment as Harbinger ramps up production and introduces a medium-duty plug-in hybrid vehicle for fleets requiring extended range.
Harbinger’s innovative approach, backed by proprietary EV technologies, aims to transform the commercial vehicle industry. The company’s recent achievements, including the launch of a first-of-its-kind EV platform priced competitively with diesel vehicles, underscore its commitment to revolutionizing the market.
For more information, visit Harbinger’s website.
Sign up for our popular daily email to catch all the latest EV news!
