Honda announced a redesigned “H mark” that will serve as the symbol of its automobile business starting with next-generation electric and hybrid vehicles launching in 2027. The updated branding reflects the automaker’s strategic pivot toward electrification and intelligent technologies as the industry undergoes significant transformation.
Highlights
- New H mark debuts on Honda 0 Series EVs and major hybrid models starting in 2027
- Branding extends to dealerships, communications, and motorsport activities
- Design represents “two outstretched hands” symbolizing expanded mobility possibilities
- Original H mark first introduced in 1963 has undergone multiple iterations
Phased Rollout Across Business Operations
The refreshed H mark will appear first on Honda’s next-generation vehicles before expanding to other business areas. Dealership locations, corporate communications initiatives, and automobile motorsport activities will gradually adopt the new design.
Honda positioned the branding update as central to its approach during the current industry transformation period. The company emphasized its commitment to delivering new value through electrification and intelligent technology applications.
Design Evolution and Heritage
The H mark has represented Honda automobiles since its 1963 introduction. This latest iteration first appeared alongside the Honda 0 Series, the manufacturer’s next-generation EV lineup.
According to Honda, the design depicts two outstretched hands. This imagery reflects the company’s stated goal of augmenting mobility possibilities while serving global customer needs.
About Honda
Honda ranks among the top 20 global brands with product lines spanning automobiles, motorcycles, power products, and aviation. The company launched Acura as the first Japanese luxury automotive brand in 1986.
Honda has held the position of world’s largest motorcycle manufacturer since 1959. The company also leads global production of internal combustion engines by volume, manufacturing more than 14 million units annually.
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