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Hyundai has launched its new “Best of Both Worlds” marketing campaign to promote its growing line of hybrid vehicles, including the 2025 Hyundai Santa Fe Hybrid and Tucson Hybrid. This campaign aims to demonstrate that drivers can achieve improved fuel efficiency, reduced emissions, and optimal performance without compromising reliability, advanced technology, or bold design. The advertisements showcase how Hyundai’s hybrid models effectively bridge the gap between traditional gasoline and electric powertrains.
Key Highlights:
- “Best of Both Worlds” Campaign: Highlights Hyundai’s hybrid vehicles as a perfect blend of efficiency and performance.
- Featured Models: The campaign prominently features the 2025 Santa Fe Hybrid and Tucson Hybrid.
- Local Community Support: Filmed in Paris, Texas, featuring local residents and businesses, with an estimated $30,000 in production savings to be reinvested into local schools.
- Unique Narrative: The campaign features Jean-Luc, a French cowboy from Paris, France, adapting to life in Paris, Texas, with his Hyundai hybrids.
- Integrated Marketing: The campaign will reach audiences across broadcast, digital, programmatic platforms, and social media.
The campaign features two main spots, “Cowboy” and “Mosey,” available in 30-second and 15-second formats. These ads introduce Jean-Luc, an unconventional cowboy from Paris, France, who settles into Paris, Texas. His charming personality and “stable” of Hyundai hybrids help him connect with the locals. The “Cowboy” spot, featuring the Santa Fe Hybrid, airs during the NBA Finals.
Sean Gilpin, chief marketing officer at Hyundai Motor America, stated that the campaign is a fun and engaging way to highlight how Hyundai hybrids truly deliver the “best of both worlds.” He also emphasized Hyundai’s commitment to supporting communities, citing the reinvestment of production savings into Paris, Texas schools as a meaningful way to give back.
The decision to film in Paris, Texas, utilizing local residents and businesses, underscores Hyundai’s dedication to fostering local development and adding an authentic hometown feel to the ads. Gui Borchert, executive creative director at INNOCEAN USA, praised the campaign’s simple yet brilliant concept of a French cowboy in Paris, Texas, driving Hyundai hybrids.
This fully integrated campaign will feature custom content across various platforms, including TikTok, Meta, Reddit, and YouTube, in addition to CRM and HyundaiUSA.com. Influential creators will also contribute through Hyundai’s Trusted Voices initiative, sharing authentic stories about Hyundai’s hybrid models. Two long-form cinematic videos on YouTube will allow consumers to delve deeper into the campaign’s storyline and explore the features of the Santa Fe and Tucson Hybrids, such as range, safety, technology, efficiency, and America’s Best Warranty.
The campaign will run through the summer, leading up to the launch of Hyundai’s all-new Palisade Hybrid, further demonstrating Hyundai’s leadership in the hybrid category. Hyundai’s hybrid vehicle sales have already increased by 44% in 2025, driven by strong demand for the Tucson Hybrid and Santa Fe Hybrid. Furthermore, Hyundai Motor Group recently unveiled its next-generation hybrid powertrain system, setting a new standard for power and efficiency. Hyundai also plans to begin producing hybrids in the U.S. at its new Metaplant America in Georgia starting next year.
For more information on Hyundai’s hybrid vehicle lineup, visit www.hyundaiusa.com/us/en/electrified/hybrids.
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