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Hyundai Motor Company has officially announced its first-ever compact EV concept under the IONIQ sub-brand, the Concept THREE. The company released a new teaser image, offering a glimpse into the future of electric mobility ahead of the vehicle’s formal debut. This announcement builds anticipation for what the company describes as a reimagining of the compact EV segment.
Key Highlights
- Hyundai has officially confirmed the name of its new compact EV concept as Concept THREE.
- The global premiere is scheduled for IAA Mobility 2025 in Munich, Germany, from September 9 to 14.
- The design introduces a new body style, the Aero Hatch, shaped by Hyundai’s Art of Steel design language.
- This marks Hyundai Motor’s return to the major European mobility showcase after a four-year absence.
A New Design Language
The latest teaser image of Concept THREE showcases a dynamic and future-forward design. Its side profile reveals a bold stance, defined by Hyundai’s unique design language, Art of Steel. This philosophy is inspired by the way steel bends and flows, resulting in a body with sculpted surfaces, clean lines, and distinctive character lines that emphasize both motion and precision.
This expressive design also introduces the Aero Hatch, a new typology that redefines the traditional compact EV silhouette. According to Simon Loasby, Senior Vice President and Head of Hyundai Design Center, the design team aimed to craft a silhouette that “captures a sense of flow and becomes a beautifully proportioned sculpture.” The goal was to rethink the compact EV from the ground up.
Manuel Schoettle, an exterior designer for Concept THREE, added that the treatment of the steel feels authentic and natural. “It just felt natural, making the Concept THREE extremely pure, and hopefully it will bring a smile to your face,” Schoettle stated.
Global Debut at IAA Mobility 2025
Concept THREE is set for its worldwide debut at IAA Mobility 2025 in Munich. The event, held from September 9 to 14, is one of Europe’s largest mobility showcases. Hyundai Motor’s participation reaffirms its dedication to the European market and its leadership in sustainable innovation.
Attendees at the IAA Open Space will get an in-depth look at Concept THREE and its role in setting new standards for the compact EV segment. Further details and specifications are expected to be revealed during Hyundai Motor’s official press conference on September 9.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
For more information about Hyundai Motor and its products, please visit https://www.hyundai.com/worldwide/en/.
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