What’s Happening: Hyundai Motor Company, its Marketing unit, and Hyundai Motor Group have been showered with accolades at the International Forum (iF) Design Award 2023, where they collected a total of 19 awards. The company’s IONIQ 6 battery electric vehicle was the star of the show, securing a ‘Gold’ award in the Product category.
Why It Matters: The awards underscore Hyundai’s commitment to designing customer-centric, environmentally responsible, and innovative products. The iF Design Awards are one of the most prestigious recognitions in the design industry, and Hyundai’s significant winnings reinforce its status as a leader in automotive design.
Key Points:
- The aerodynamically designed IONIQ 6 BEV has previously bagged several awards, including the World Car of the Year and World Electric Vehicle at the New York International Auto Show.
- The jury also bestowed honors on Hyundai Grandeur, the seventh-generation flagship sedan, and IONIQ lifestyle character items in the Product category. The Grandeur also won a Red Dot Award this week.
- Hyundai’s N Vision 74 ‘rolling lab’ project, indoor/outdoor delivery service robot, autonomous driving ‘Roun’ robo-mobility solution, and other robotics-based mobility solutions were recognized in the Professional Concept category.
- The company’s new Navigation Cockpit ‘Seon’ infotainment system won in the User Interface (UI) category. It was first applied to the all-new Grandeur.
- Hyundai Marketing’s 2022 CES Exhibition Booth was commended in the Interior Architecture category.
- Hyundai Marketing scooped awards in the Communication and User Experience (UX) categories for its creative efforts related to the launch of IONIQ 6.
- The Hyundai Motor Group’s corporate website also won in the Communication, UX, and UI categories.
Bottom Line: Hyundai’s substantial victories at the iF Design Awards reflect its dedication to innovation, customer satisfaction, and environmentally friendly design. The company continues to forge strong emotional connections with customers through its products, setting a high bar in the automotive industry. The recognition marks the ninth consecutive year that Hyundai has been celebrated by the iF Design Awards, further cementing the company’s legacy as a design leader.
