What’s Happening: International Motors Limited (IML), part of the IM Group, has inked a cooperation agreement with electric commercial vehicle manufacturer B-ON. The deal will see IML import and distribute B-ON’s lineup of four electric vehicles to the United Kingdom later this year. The two companies will showcase B-ON’s MAX and GIGA models at the 2023 Commercial Vehicle Show in Birmingham, UK, from April 18-20.
Why It Matters: This strategic partnership will help accelerate the adoption of electric light commercial vehicles (eLCVs) in the UK, an essential market for such vehicles. The collaboration will support both companies’ goals of promoting sustainable and eco-friendly transportation options while expanding their respective market reach.
Key Points:
- IML will be responsible for the distribution of B-ON’s products within the UK, including sales and aftersales support, warranty execution, and parts distribution.
- New dealer representation will be developed to provide coverage across the UK, initially focusing on urban areas where eLCVs are in high demand.
- B-ON’s eLCVs are available in two different trim levels, BOX and PURE, offering flexibility for customized cargo and passenger solutions.
- B-ON has been operating since 2017 and has already deployed over 20,000 electric vehicles worldwide.
Bottom Line: The partnership between International Motors Limited and B-ON marks a significant step in the expansion of sustainable commercial transportation options in the UK. By leveraging IML’s well-established network, B-ON’s eLCVs can reach a wider customer base, helping to reduce emissions and further the transition to a greener future. The initial cooperation agreement will focus on the UK, with plans for collaboration in other European territories to be announced at a later date.
