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Karma Automotive, a Southern California-based ultra-luxury vehicle manufacturer, showcased its first all-electric sedan, the Gyesera, at the Amelia Island Concours on March 2, 2024. This debut marks a pivotal moment for Karma as it embarks on a new strategic direction under the leadership of President Marques McCammon, celebrating a decade of luxury automotive craftsmanship.
Key Highlights:
- Debut of Gyesera: Karma’s first all-electric sedan was unveiled, highlighting its commitment to electric vehicles.
- Ultra-Luxury and Performance: The Gyesera is noted for its exotic design, superior driving dynamics, and unparalleled craftsmanship.
- Strategic Brand Evolution: This launch is a key part of Karma’s renewed focus and strategic direction, showcasing innovation and luxury in electric vehicle design.
- Distinctive Features: Karma emphasizes the Gyesera’s unique powertrain calibration, software, and chassis setup, setting it apart in the electric vehicle market.
Michelle Christensen, Karma Vice President of Global Design, praised the Gyesera for its “exotic battery-electric” attributes, combining aesthetics with an unmatched driving experience. “It’s beautiful, has a lower nose for a dynamic, faster feel, and it provides the most visceral canyon carving experience. The Gyesera is the most badass GT on the road,” Christensen stated.
Following the successful launch of the Karma Kaveya Super Coupe in November 2023, the Gyesera represents Karma’s bridge to the future, embodying the company’s revitalized direction and commitment to offering exceptional, distinctive electric vehicles.
About Karma Automotive: Based in Irvine, California, Karma Automotive is at the forefront of engineering, designing, and manufacturing luxury electric vehicles. With a production facility in Moreno Valley and an expanding global dealer network, Karma continues to inspire a cleaner, more luxurious future for the automotive industry. Celebrating its 10th anniversary in 2024, Karma Automotive is poised for a year filled with innovation and the introduction of new vehicles, reinforcing its mission for a sustainable global future.
By focusing on distinctiveness in design and performance, Karma Automotive aims to cater to a niche market seeking not just an electric vehicle, but an extraordinary driving experience that combines luxury, aesthetics, and cutting-edge technology.
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