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Kia Corporation recently unveiled three new electric vehicle (EV) models—the EV4, PV5, and Concept EV2—at their 2025 EV Day event in Tarragona, Spain. These models represent a significant step in Kia’s expanded global EV strategy, with the PV5 marking Kia’s entry into the Platform Beyond Vehicle (PBV) sector, the EV4 introducing Kia’s first electric saloon and hatchback, and the Concept EV2 previewing a new sub-compact SUV EV. The event highlighted Kia’s commitment to leading the EV market and offering personalized mobility solutions to a diverse range of customers.
Key Highlights:
- Unveiling of Kia EV4, PV5, and Concept EV2: Kia introduced three new EV models at their 2025 EV Day in Spain.
- PV5 as First PBV Model: The PV5 is Kia’s first dedicated Platform Beyond Vehicle, highlighting flexibility and modularity for personalized mobility.
- EV4: First Electric Saloon and Hatchback: The EV4 brings innovative features to Kia’s mainstream EV lineup.
- Concept EV2: Preview of Sub-Compact SUV EV: This concept aims to make EVs more accessible with advanced features.
- Commitment to EV Leadership: Kia reiterated its goal to be the world’s leading EV brand and provider of sustainable mobility solutions.
- Showcasing PBV Strategy and Partnerships: The event featured Kia’s PBV architecture and collaborations, such as with Samsung for SmartThings Pro.
The Kia EV4: Redefining the Electric Saloon and Hatchback
The Kia EV4 marks Kia’s first venture into the electric saloon and hatchback market. Building on the success of award-winning models like the EV9 (2024 World Car of the Year) and EV6 (2022 European Car of the Year), the EV4 offers innovative features that surpass typical offerings in the C-segment saloon sector. Available in four-door saloon and five-door hatchback variants, it appeals to a broad audience with its blend of style, functionality, and advanced technology.
The Kia PV5: Pioneering the PBV Sector
The Kia PV5 is the first model in Kia’s Platform Beyond Vehicle (PBV) business strategy. Built on a dedicated platform, it offers exceptional flexibility through its modular design, supporting configurations like Cargo, Passenger, Wheelchair Access Vehicle (WAV), and Crew versions. This versatility positions the PV5 to meet diverse personal and business needs, reinforcing Kia’s leadership in personalized mobility solutions.
The Kia Concept EV2: Making EVs More Accessible
The Kia Concept EV2 previews a sub-compact SUV EV aimed at broadening access to electric vehicles. As the newest addition to Kia’s EV family, it promises features that exceed expectations for its B-segment class. This concept underscores Kia’s mission to deliver innovative experiences and advanced technology in an affordable, compact package.
Kia’s EV Strategy: Leading the Way in Sustainable Mobility
At the 2025 Kia EV Day, Kia reaffirmed its ambition to become the world’s leading EV brand and sustainable mobility provider. By expanding its lineup with models like the EV4 and Concept EV2, Kia seeks to democratize EV ownership, making sustainable options accessible to all. The PV5 highlights Kia’s focus on personalized mobility, meeting the rising demand for customized experiences.
Event Details and Partnerships
Held in Tarragona, Spain, the 2025 Kia EV Day showcased nine vehicles, including variants of the EV4 and PV5, alongside the Concept EV2. Spain was chosen due to its key role in Kia’s electrification strategy, fueled by Europe’s growing EV market. The event also featured Kia’s advanced PBV architecture and a partnership with Samsung Electronics, integrating SmartThings Pro—an IoT system enhancing PBV functionality.
Bottom Line
Kia’s unveiling of the EV4, PV5, and Concept EV2 at the 2025 EV Day marks a pivotal moment in its journey to lead the global EV market. With innovation, flexibility, and accessibility at the forefront, Kia is set to redefine sustainable mobility for the future.
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