What’s Happening: The Kia Niro Plug-in Hybrid has earned a Red Dot Design Award in the “Product Design” category, further demonstrating the automaker’s commitment to creating innovative, high-quality vehicles that cater to customer needs while leading the way in cutting-edge design.
Why It Matters: This prestigious award highlights Kia’s dedication to pushing the boundaries of automotive design, and adds to the growing list of accolades the company has garnered for its vehicles and design installations in recent years.
Key Points:
- The Niro Plug-in Hybrid is designed with an emotional yet rational aesthetic, inspired by Kia’s ‘Opposites United’ design philosophy.
- Standout features include angular ‘Heartbeat’ daytime running lights, a distinctive Aero C-Pillar, a bold skid plate, and cladding for an enhanced rugged stance.
- The vehicle offers three electrified powertrain options: full-electric, hybrid, and plug-in hybrid, with eco-friendly interior materials used throughout.
- Sjoerd Knipping, Vice President of Product and Marketing at Kia Europe, expressed his gratitude for the recognition and reaffirmed the company’s commitment to pushing the boundaries of automotive design.
Bottom Line: The Kia Niro Plug-in Hybrid’s Red Dot Design Award win is a testament to the automaker’s successful design and engineering efforts, as well as its ‘Opposites United’ design philosophy. This marks the 28th Red Dot awarded to a Kia model since 2009, following the 2021 win for the Kia Sorento and the 2022 ‘Best of the Best’ award for the all-new EV6. In addition to its vehicles, Kia’s ‘Moving Inspiration Project’ design installation in Italy was also honored with a Red Dot Design Award in 2022, showcasing the company’s ability to consistently deliver exceptional products that push the boundaries of design excellence.
