What’s Happening: Lancia has presented the Lancia Pu+Ra HPE, a 100% electric concept car that sets the tone for the brand’s next 10 years. The vehicle features a range of over 700 km, charging time of just over 10 minutes, and energy consumption below 10 kWh per 100 km. The Pu+Ra HPE is designed to provide a “home feeling” experience, thanks to a collaboration with upscale furniture brand Cassina. The car is also equipped with the S.A.L.A. virtual interface, which integrates Chameleon and TAPE technologies for a seamless in-car experience.
Why It Matters: The Lancia Pu+Ra HPE represents the brand’s commitment to electric mobility and showcases its strategy for the coming decade. Lancia plans to launch the New Ypsilon in 2024, with hybrid and electric versions, followed by only 100% electric cars from 2026. By 2028, Lancia will exclusively sell electric models, in line with Stellantis’ electrification strategy.
Key Points:
- Lancia Pu+Ra HPE is inspired by furniture design, providing a “home feeling” experience in collaboration with Cassina.
- The car is equipped with the S.A.L.A. virtual interface, integrating Chameleon and TAPE technologies for seamless control of audio, climate, and lighting functions.
- The vehicle features a range of over 700 km, charging time of just over 10 minutes, and energy consumption below 10 kWh per 100 km.
- Lancia’s electrification strategy involves launching the New Ypsilon in 2024, with both hybrid and electric versions, followed by only 100% electric cars from 2026, and exclusively electric models by 2028.
Bottom Line: The Lancia Pu+Ra HPE concept car demonstrates Lancia’s commitment to electric mobility and provides a glimpse into the brand’s vision for the future. With a focus on sustainability, comfort, and design, the vehicle serves as a blueprint for Lancia’s upcoming electric models, starting with the New Ypsilon in 2024.
