LEPAS, the new energy vehicle brand under Chery Group, inaugurated its first global showroom in Jakarta, Indonesia on January 19, 2026. The facility, located in MAS Kelapa Gading, marks the brand’s initial physical retail presence as it expands beyond auto shows and distributor agreements.
Highlights
- LEPAS opened its first showroom worldwide in Jakarta, featuring the flagship L8 model and AiMOGA robot-assisted customer service
- The brand launched as an independent entity in April 2025 and has since expanded across Asia, Europe, the Middle East, and Africa
- Chery Group’s NEV subsidiary has signed distributor agreements in the UAE, Kuwait, and South Africa within its first year
- Indonesian government officials attended the ribbon-cutting ceremony alongside dealership partners and media
Showroom Features and Technology
The Jakarta facility showcases LEPAS’s L8 flagship model alongside interactive customer service technology. AiMOGA, a robot host system, provides automated consultation and guides visitors through the showroom experience.
Zeng Shuo, President Director of LEPAS Indonesia, stated that the MAS Kelapa Gading showroom demonstrates the company’s commitment to building sustainable brand operations through consistent network development, service quality, and customer experience.
Global Expansion Timeline
LEPAS has moved rapidly since its brand debut in April 2025. The company’s international milestones include:
- Indonesia International Auto Show (GIIAS): Overseas market debut
- Salone dell’Auto di Torino, Italy: European premiere
- UAE and Kuwait: Distributor agreements signed
- South Africa: Brand launch and dealer signing ceremony completed
Market Positioning
The showroom opening represents LEPAS’s transition from exhibition appearances to operational retail infrastructure. The company positions itself in the premium NEV segment, targeting markets across Southeast Asia, Europe, the Middle East, and Africa.
The Jakarta facility serves as a template for future showroom deployments as the brand scales its global distribution network.
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