Lucid Group has signed an operational partnership with Emil Frey France Import Division to support its entry into the French market, with the Lucid Air sedan and Lucid Gravity SUV set to make their French public debut at the Paris Motor Show, October 12–18, 2026. Under the arrangement, Lucid will run its own import organization and retain full responsibility for brand, commercial strategy, and customer experience, while Emil Frey France provides operational services across multiple functions. Lucid has opened a French-market page for prospective customers ahead of the launch, and the company describes the deal as the latest step in its European growth strategy. The move follows Lucid’s shift earlier this year to a hybrid retail model in Germany, where the company signed its first European dealer partner while keeping control of brand positioning and pricing.
Highlights
- Lucid retains full responsibility for brand, commercial strategy, and customer experience through its own French import organization
- Emil Frey France Import Division provides tailored operational services to support the customer experience
- Lucid Air and Lucid Gravity debut for French customers at the Paris Motor Show (Mondial de l’Auto), October 12–18, 2026, at Porte de Versailles
- Emil Frey France sold more than 193,170 new and used vehicles in 2025 and generated consolidated revenues of $5.45 billion (€4.7 billion, IFRS)
How the Lucid–Emil Frey France Partnership Is Structured
The partnership combines Lucid’s direct import operations with Emil Frey France’s automotive and importer capabilities. Lucid says the structure is designed to give it a scalable launch platform in France while keeping the brand relationship with customers in its own hands.
Emil Frey France’s role is that of a service partner. According to the company, it will deliver flexible operational services tailored to Lucid’s requirements rather than acting as a conventional distributor.
“France is one of Europe’s most important automotive markets and represents a key pillar of Lucid’s expansion strategy,” said Lawrence Hamilton, President of Europe at Lucid. “This partnership brings together our industry-leading vehicles and technology with Emil Frey’s unparalleled operational expertise and customer support. Together, we are building the foundation to deliver exceptional customer experiences for years to come as we continue to grow our vehicle lineup.”
“We are pleased to welcome Lucid as a partner,” said Pierre Guignot, General Manager, Emil Frey France Import Division. “This collaboration reflects our commitment to supporting manufacturers that are redefining the automotive industry. Our role is one of a bespoke service partner, providing flexible operational services tailored to Lucid’s specific requirements. Together, we are creating the conditions for a successful market launch in France.”
Who Is Emil Frey France?
Emil Frey France is the French subsidiary of the Emil Frey Group and operates across vehicle retail (Groupe Autosphere), industrial vehicles, agricultural machinery (Emil Frey Pro), spare parts distribution and manufacturing (MGA, Barrault, Green Valley), and used vehicle reconditioning (CRVO). It is the official importer of Mitsubishi Motors and Subaru in France.
In 2025, the company sold more than 193,170 new and used vehicles, generated consolidated revenues of $5.45 billion (€4.7 billion, IFRS), and employed more than 10,000 people.
Which Lucid Models Are Coming to France?
The French lineup at launch comprises the Air sedan and the Gravity SUV, which Lucid introduced to Europe last year. The French-market specifications Lucid cites in its announcement are as follows:
| Model | Power output | Combined range (WLTP) | Energy consumption |
|---|---|---|---|
| Lucid Air | 325–920 kW (442–1,251 metric hp) | 431–597 miles (694–960 km) | 11.8–19.1 kWh/100 km |
| Lucid Gravity | 418–617 kW (568–839 metric hp) | 333–459 miles (536–739 km) | 18.2–19.1 kWh/100 km |
Both models are listed at 0 g CO₂/km. Lucid will present the vehicles at Porte de Versailles as part of its official French market introduction, and high-resolution launch imagery is available from the company.
