Mitsubishi Wins Key 2023 Auto Award

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Mitsubishi Motors North America (MMNA) has earned the “Most Improved Alternative Powertrain Loyalty to Make” award for 2023 from S&P Global Mobility. This recognition underscores Mitsubishi’s leadership in retaining customers who choose their brand for battery electric vehicles (BEV) or hybrid offerings, marking a significant achievement in the automotive industry’s shift towards electrification.

Key Highlights:

  • Awarded by S&P Global Mobility, Mitsubishi demonstrates exceptional customer retention in the alternative powertrain category.
  • The Mitsubishi Outlander Plug-in Hybrid plays a pivotal role, adding to its impressive collection of accolades.
  • Mark Chaffin, CEO of MMNA, emphasizes the award as validation of Mitsubishi’s electrification strategy.
  • Joe LaFeir of S&P Global Mobility highlights the importance of customer retention in today’s competitive market.

Mitsubishi’s approach to electrification is showcased through the Outlander Plug-in Hybrid, bridging the gap between internal combustion engine vehicles and the future of full battery-electric vehicles. Offering both the convenience of gasoline refueling and the benefits of electric driving, the Outlander Plug-in Hybrid addresses the evolving needs and concerns of motorists.

The 2024 Outlander Plug-in Hybrid combines Mitsubishi’s successful SUV features with advanced plug-in hybrid technology. It stands out as the world’s first and best-selling all-wheel-drive plug-in hybrid SUV, featuring bold styling, a seven-passenger capacity, and Mitsubishi’s advanced Super All-Wheel Control system.

This award from S&P Global Mobility highlights the company’s commitment to innovation, customer satisfaction, and leadership in the transition to more sustainable transportation options. For further details on Mitsubishi’s vehicle lineup, interested parties can visit and

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