Nissan Appoints Trisha Jung as Senior Director for EV Strategy and Transformation

What’s Happening

Nissan is taking a significant step towards achieving its Ambition 2030 vision for mobility by appointing Trisha Jung as the Senior Director for EV Strategy and Transformation. She will head a group, founded in 2022, to fulfill Nissan’s electrification goals.

Why It Matters

This move is a strategic part of Nissan’s broader initiative to accelerate electrification, particularly in the key U.S. market. The company’s long-term vision, Ambition 2030, is centered on empowering mobility and beyond. Jung’s appointment signals the automaker’s commitment to this cause, given her extensive experience in the electric vehicle (EV) domain.

Key Points

Jung is not new to the world of EVs. She was instrumental in the launch of LEAF, Nissan’s ground-breaking all-electric vehicle. Automotive News recognized Jung as one of the 100 Leading Women in the North American Auto Industry. Additionally, she received Nissan’s Global President’s Award for her leadership in successfully launching LEAF in the market.

Jung’s role will be critical in reaching Nissan’s ambitious target of having 40% of its U.S. sales being electric by 2030. This goal aligns with Nissan’s broader commitment to achieving carbon neutrality across its operations by 2050.

Nissan’s senior vice president, U.S. Marketing and Sales, Mike Colleran, stated, “Trisha has extensive automotive industry expertise and deep knowledge of the EV marketplace that will be invaluable to this role. Her keen understanding of the business will help drive our EV transformation.”

Bottom Line

Trisha Jung’s appointment as the Senior Director for EV Strategy and Transformation comes at a crucial time when Nissan is ramping up its efforts to support the growth of electrification. Given her track record and deep industry knowledge, she is well-positioned to lead the company towards its ambitious goals. Her role will be key in shaping Nissan’s future as it strives to bring accessible electric mobility to all and achieve carbon neutrality across its operations by 2050.

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