Polestar 3 to Showcase Smart Eye’s Driver Monitoring System at CES

GOTHENBURG, SWEDEN – Smart Eye and Polestar will demonstrate the Polestar 3 driver monitoring system (DMS) at CES 2023 in Las Vegas in January 2023. Smart Eye’s leading premium driver monitoring technology is included in Polestar 3 as standard.

Designed to help avoid accidents and save lives, Polestar 3 features two closed-loop premium driver monitoring cameras and software from Smart Eye, which track the driver’s head, eye, and eyelid movements, and can trigger warning messages, sounds and even an emergency stop function when detecting a distracted, drowsy or disconnected driver. This is critical technology to support improved standards from governments and safety organizations in the coming years.

Polestar 3 with Smart Eye’s driver monitoring system on show at CES

The DMS forms part of the broader driver understanding system that includes Driver Alert Control, Lane Keeping Aid, Adaptive Cruise Control, and Pilot Assist, amongst others. Data from the various systems is processed and interpreted by the car’s centralized computer, powered by NVIDIA.

At CES, visitors can see how the cameras inside Polestar 3 track the driver’s head and eye movements and how the AI software can detect the driver’s state in real-time.

“This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road – and can initiate preventive action when they don’t, or can’t,” says Thomas Ingenlath, Polestar CEO.

Martin Krantz, CEO and Founder of Smart Eye, comments: “We are excited to have our fellow Swedish innovators on our stand at CES. With over one million cars now featuring our advanced driver monitoring technology, it’s a great opportunity to showcase what lies beneath the surface in one of the latest cars to join our family.”

The Smart Eye stand will be in the West Hall at location 6353.


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