Polestar has officially opened a new retail and service location in Coral Gables, Florida. The facility, located at 336 Miracle Mile, transitions from a previous brand experience center into a fully operational Polestar Space. This site now offers comprehensive sales and service capabilities to the region.
Highlights
- Expanded Capabilities: The Coral Gables location now provides full vehicle sales and service operations.
- New Management: Nordic Motors has assumed ownership and operational control of Polestar Miami.
- Market Demand: Miami-Dade County recorded over 39,000 new EV registrations in the past year.
- Product Access: Test drives for the Polestar 4 SUV coupé begin on December 16.
Strategic Market Growth
The transition of the Miami location addresses growing demand for electric vehicles (EVs) in South Florida. Recent data indicates that the Miami-Dade County area registered more than 39,000 new EVs in the past year alone.
This surge contributes to a broader regional trend. Over the last five years, the greater metropolitan area has accumulated 40,000 new registrations. These figures position Florida second only to California in total EV sales volume nationwide.
Rick Bryant, Head of Polestar North America, noted the importance of this market. He emphasized that the new partnership will help support the strong desire for EVs among Miami-Dade residents.
Operational Ownership and Service
Nordic Motors now owns and operates Polestar Miami. The operator aims to deliver a premium customer service experience dubbed “white-glove” support. Services range from hands-on vehicle demonstrations to home delivery options.
Key service offerings include:
- Dedicated Support: Access to specialized Polestar support staff.
- Flexible Logistics: Vehicle deliveries arranged according to client convenience.
- Comprehensive Care: Full oversight of the customer journey from inquiry to ownership.
Dirk Schmidt-Liermann, General Manager of Polestar Miami, stated that the team is focused on building long-term relationships with local customers. The group intends to expand the brand’s presence throughout the market as new models arrive.
Vehicle Lineup and Availability
Visitors to the Coral Gables space can view the brand’s current electric portfolio. This includes the Polestar 3, designed as an electric age SUV, and the new Polestar 4 SUV coupé.
The location has scheduled the start of Polestar 4 test drives for December 16. This launch aligns with the brand’s broader North American expansion strategy.
For further information on the vehicle lineup or location details, visit Polestar.com.
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