Polestar Opens New Retail Showroom in Denver

MAHWAH, N.J. – Polestar, the electric performance car brand from Sweden, opened its newest retail location in the heart of Denver’s Cherry Creek district at 257 Fillmore Street. Referred to as a Polestar Space, this is the fifth showroom to open its doors in a network that will grow to 19 locations across the United States by the end of the year.

“We chose to open a retail Space in Denver in part because of its action plan to help fight climate change and embrace electric vehicles,” said Gregor Hembrough, Head of Polestar in North America. “The opening of this newest location, in partnership with the McDonald Automotive Group, will allow us to reach new customers in the Denver area, with complimentary pickup and delivery servicing for those living anywhere within a 150-mile radius of the showroom.”

The Denver Space is designed to supplement the brand’s digital-first retail model. Staffed by non-commissioned Polestar Specialists, the Space will give customers the opportunity to experience the vehicles first-hand and ask questions without the pressures that arise from a traditional automotive dealership. Test drives with the brand’s first electric vehicle – the Polestar 2 – can be coordinated onsite or at home via Polestar.com/test-drive.

You Might Also Like: Polestar Cars to Open 15 New U.S. Showrooms in 2021

Polestar also offers a convenient home delivery and service program. Polestar customers living within 150 miles of the Denver Space can have their vehicle picked up and dropped off for future servicing free of charge, enabling a convenient Polestar ownership experience without being troubled with the hassles of vehicle service appointments. For customers living beyond the 150-mile delivery radius, the nearest Polestar Space will work to provide the most convenient solution for their needs.

“Polestar’s approach to automotive retail will help define the future of automotive retail,” said Steve Powers, Vice President of Operations at McDonald Automotive Group, operators of the Denver Space. “With more than 50 years of experience in automotive retail, we look forward to bringing this new ownership experience to the Denver-area.”

Polestar Spaces are already open in Los Angeles and New York, with two locations in the San Francisco Bay Area. Additional Spaces are planned to open in 2021 in Atlanta, Boston, Central and Southern New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix and Orange County, Calif., Seattle, South Florida and Washington D.C.

Source

Avatar photo
The EV Report

The EV Report is a digital platform dedicated to the global electric vehicle industry. It is a product of Hagman Media Group, and its mission is to inform, engage, and connect industry professionals and EV enthusiasts with relevant news and insights.