What’s Happening: Swedish electric performance car brand Polestar has announced the opening of a new retail location, or “Polestar Space,” at 2116 NW Quimby Street in Portland, Oregon’s Slabtown neighborhood.
Why It Matters: The Portland location represents a significant expansion for the brand in North America and underscores the growing demand for electric vehicles (EVs) in Oregon, a state committed to sustainability and environmental initiatives.
Key Points:
- The new Polestar Space in Portland joins the company’s network of premium retail locations, designed with the brand’s signature aesthetic and a digital-first sales approach.
- Polestar Portland will be staffed by experts, providing a hands-on experience for customers interested in cutting-edge EVs.
- The retail space will showcase the award-winning Polestar 2, an all-electric fastback with a NHTSA 5-star safety rating and the first vehicle to feature Google’s native infotainment system.
- Oregon has adopted California’s zero-emissions vehicle standard for 2035 and offers various incentives for EV buyers, including rebates that can save state residents up to $15,000 on the purchase or lease of a qualifying electric vehicle, like the Polestar 2.
- Polestar Portland visitors will also have the opportunity to experience the upcoming Polestar 3 through augmented reality, with deliveries of the electric SUV scheduled to begin later this year.
Bottom Line: The opening of Polestar Portland marks an important milestone for the brand as it continues to expand its presence across major EV markets in North America. With Oregon’s focus on environmental sustainability and the increasing demand for EVs in the region, the new retail space is ideally positioned to serve the needs of the local community and contribute to the growth of the electric vehicle market.
