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Polestar, the Swedish electric performance car brand, has announced the opening of a new retail location in San Diego, California. The new Polestar Space, situated within the Westfield UTC mall at 4311 La Jolla Village Dr. Suite 2220, marks a significant step in the company’s U.S. expansion strategy. Partnering with Unstoppable Automotive Group, Polestar aims to tap into the growing demand for electric vehicles (EVs) in one of America’s top markets for sustainable transportation.
Key Highlights:
- New Retail Location: Polestar opens a new Polestar Space in San Diego, California.
- Partnership: The company collaborates with Unstoppable Automotive Group to operate the location.
- EV Market Significance: San Diego leads in EV adoption, with residents driving nearly four times the national average in EV miles.
- Promotional Offers: Customers can enjoy a $15,000 Polestar Clean Vehicle Incentive and an extra $5,000 for Tesla owners leasing a Polestar 3.
- Future Plans: Polestar’s lineup will expand with models like the Polestar 4, 5, 6, and 7 in the coming years.
San Diego stands out as a hotspot for EV adoption. A recent report shows residents drive approximately 872 EV miles per 1,000 people on a typical weekday, far exceeding the national average of 227. This trend highlights the city’s robust charging infrastructure and eco-conscious culture, making it a prime spot for Polestar’s newest venture.
Anders Gustafsson, Head of Polestar North America, emphasized the strategic choice: “San Diego’s growing demand for EVs and commitment to sustainability align perfectly with our goals. We’re excited to work with Unstoppable Group to bring Polestar’s vision to this vibrant market.”
The San Diego Polestar Space will feature the brand’s electric lineup, including the 2025 Polestar 3, an SUV tailored for the electric era. To mark the opening, Polestar offers a $15,000 Clean Vehicle Incentive—double the federal EV tax credit. Current Tesla owners can also claim an additional $5,000 off a Polestar 3 lease, totaling $20,000 in savings through April 30, 2025.
Polestar’s current models include the Polestar 2, 3, and 4, with plans to launch the Polestar 5 four-door GT in 2025, followed by the Polestar 6 roadster and Polestar 7 compact SUV. Committed to sustainability, the company targets halving greenhouse gas emissions per vehicle sold by 2030 and achieving climate neutrality by 2040.
This new location strengthens Polestar’s foothold in the U.S., delivering innovative EVs to a market eager for sustainable options.
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