Swedish electric car maker Polestar extends its American footprint with the launch of a new retail space in Palm Beach, Florida, highlighting its premium, digital-forward approach and commitment to sustainable mobility.
What’s Happening
Polestar, the Swedish electric performance car brand, is expanding its American footprint by inaugurating a new retail location, Polestar Space, at 4047 Okeechobee Blvd., Suite 200, Palm Beach, Florida. The state of Florida is a burgeoning hub for electric vehicle ownership and sales, holding the second highest rank in the nation.
Why It Matters
Palm Beach is a crucial market for Polestar due to the growing electric vehicle demand in the region. As stated by Gregor Hembrough, Head of Polestar North America, Florida’s passion for electric vehicles is second only to California. The newly established Polestar Palm Beach is a strategic move to cater to this demand, fitting seamlessly amidst the region’s iconic palm trees and upscale shopping milieu on Worth Avenue.
Key Points
Polestar Palm Beach will serve as a local base for the brand’s signature design aesthetics and digital-centric sales strategy, offering the community an immersive hands-on experience with the cars and expert-guided test drives. It will feature the all-electric Polestar 2 fastback, which boasts a NHTSA 5-star safety rating and is recognized for introducing Google’s Android Automotive OS infotainment system globally.
The vehicle also qualifies for the $7,500 Federal IRA Clean Vehicle credit when leased, in addition to other local EV incentives. Customers will also have the chance to preview the forthcoming Polestar 3 electric performance SUV via augmented reality.
Bottom Line
Polestar Palm Beach exemplifies the brand’s unwavering commitment to popularizing electric mobility in the U.S., with it being one among the eight planned Spaces set to open in the Southeast region throughout the year. Charles Schumacher, Principal of Polestar Palm Beach, shares his excitement in bringing this premium all-electric brand to Palm Beach and aiding the community in their transition to electric.
Please remember that tax credits and incentives depend on individual tax circumstances and could be subject to change. For accurate information, please consult with a tax, financial, or legal advisor, and visit the IRS’s page on Plug-In Electric Drive Vehicle Credit (IRC 30D) and IRS Form 8936.
