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Porsche Cars Canada, Ltd. has launched five new Porsche NOW locations across Montreal, Ottawa, and Vancouver, marking the first time these pop-ups will focus on electrified Porsche models. The temporary retail spaces offer an immersive and interactive brand experience, highlighting the Macan Electric and the 2025 Taycan. Each location features sustainable design elements, unique lifestyle events, and a modern luxury ambiance inspired by the Provence color palette. These pop-ups will operate until the end of the year.
Key Highlights:
- Five new Porsche NOW locations in Montreal, Ottawa, and Vancouver
- Focus on electrified models including the Macan Electric and 2025 Taycan
- Temporary retail spaces provide an intimate and interactive brand experience
- Sustainable design elements like solar panels and recycled materials
- Lifestyle events including yoga classes and live painting sessions
- Provence color palette debuted on the Macan Electric enhances the ambiance
- Pop-ups will operate until the end of 2024
Porsche NOW represents a modern luxury concept offering a temporary sales environment where visitors can engage with the Porsche brand, vehicles, and product experts in a unique, experiential setting. The pop-ups feature a configuration lounge, a Porsche Lifestyle corner, and display one or two electrified Porsche vehicles. Sustainability is a key focus, with each pop-up incorporating recyclable materials like cardboard cylinders for walls, seating, and displays.
Each location is managed by an independent Porsche Centre, emphasizing sustainable construction. For example, the Langley location is powered by solar panels, and Richmond guests walk on flooring made from recycled footwear. The five brand locations will remain open until the end of 2024.
Porsche Cars Canada, Ltd. continues to expand its reach, offering a dynamic way for customers to explore the brand while underscoring Porsche’s commitment to sustainability and electrification.
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