BREA, Calif. – Mullen Automotive, Inc., an emerging electric vehicle manufacturer, announces today that the Mullen FIVE “Strikingly Different” EV Crossover Tour which began on Thursday (Nov. 27), in Pasadena, California, is off to a great start with first-day reservations exceeding expectations and overwhelmingly positive customer feedback. The overall magnitude of Mullen FIVE pre-orders, leading up to and during the Pasadena event has quadrupled in volume.
Participants in the tour had the opportunity to ride along with a professional driver in the Mullen FIVE and interact with the entirely new infotainment system. Participants were also able to witness PERSONA, Mullen’s proprietary Personal Vehicle Assistant (PVA), in action. Featuring facial recognition technology, PERSONA was designed to provide every driver with a highly personalized experience in the vehicle.
Due to overwhelming interest and limited seating at the Pasadena stop, new dates have been added for next week on Nov. 1 and 2 at the Angel Stadium in Anaheim, California. From there, Mullen Automotive takes the “Strikingly Different” Tour to Las Vegas, Nevada, on Nov. 10 and 11.
“The incredible response we are receiving for the Mullen FIVE on tour is a repeat of what we witnessed last November at the FIVE’s LA Auto Show world debut —confirming very high interest in this EV! It is very gratifying to see the FIVE reservations pour in and the tour slots fill up in a matter of minutes,” said David Michery, CEO and chairman of Mullen Automotive.
In Spring 2023, Mullen will launch the second leg of the “Strikingly Different” Tour with a focus on the East Coast, Midwest and northwest before finishing up in northern California. The second leg of the tour will feature the Mullen FIVE RS, which is a high-performance EV sport crossover featuring 1,100 horsepower, a top speed of 200 mph, and acceleration from 0-60 mph in just 1.9 seconds.
