Sign up for our popular daily email to catch all the latest EV news!
Stellantis is adjusting its electric vehicle strategy for the Ram brand in response to evolving market conditions in North America. The company announced it will discontinue the development of its full-size battery-electric (BEV) pickup truck, citing slowing demand for the vehicle type. In a related move, Ram has officially renamed its range-extended electric pickup (REEV), formerly known as the Ramcharger, to the Ram 1500 REV.
Key Highlights
- Stellantis has discontinued development of its planned full-size battery-electric Ram pickup truck.
- The decision is a response to slowing demand for BEV trucks in the North American market.
- The Ram range-extended electric vehicle (REEV) has been renamed the Ram 1500 REV.
- The Ram 1500 REV is positioned to offer exceptional range, towing, and payload performance in the half-ton segment.
Shift in Electric Vehicle Strategy
The shift in strategy reflects a broader reassessment by Stellantis of its product lineup. By halting the all-electric pickup, the company is focusing its resources on the Ram 1500 REV. Ram states this vehicle will set a new benchmark for performance in its class, aiming to deliver class-leading capabilities that truck buyers demand.
Ram’s Market Position
Ram continues to offer a comprehensive lineup of light-duty and heavy-duty trucks, chassis cabs, and the ProMaster commercial van. The brand has emphasized its presence in the growing sport and off-road truck segments with models like the Ram 1500 RHO, which it markets as offering more horsepower per dollar than other performance off-road pickups, and the off-road-focused Ram Power Wagon.
On the commercial side, the Ram Professional division is enhancing its support for business-to-business customers with dedicated resources and sales support, operating under the global Stellantis Pro One commercial vehicle organization.
Brand Benchmarks
Ram highlights several areas where it aims to outperform competitors, including:
- Powertrain Warranty: An available 10-year/100,000-mile limited warranty for its full-size trucks and vans.
- Torque: A segment-first 1,000 lb.-ft of torque with the available Cummins Turbo Diesel engine.
- Luxury: The Ram 1500 Tungsten model features air suspension and 24-way massaging seats.
- Ride Quality: A five-link solid rear axle with an available, segment-exclusive active-level air suspension.
- Cargo Space: The Ram ProMaster offers what the brand calls the most cargo space available in a traditional full-size cargo van.
Ram is part of the brand portfolio offered by Stellantis. For more information, visit www.stellantis.com.
Stock It To Me
Sign up for our popular daily email to catch all the latest EV news!
